Millions of verified shoppers around the world use the Shop app to discover new brands, buy with 1 tap, and track all their orders. And by building your business on Shopify, you automatically unlock access to selling on this fast-growing, top-rated app.
Not only does Shop let you reach shoppers who convert better and revisit more frequently, it’s also built right into your Shopify admin. No new platform to learn, no complex integrations to deal with, no added marketplace fees to pay.
Best of all? Now Shop has a whole new way for shoppers to engage with your brand.
Welcome to the new Offers Feed
The Offers Feed gives shoppers a dedicated space to browse discounts, price drops, and exclusive offers from hyper-relevant brands.
This means your promotions can now show up in three key places within the Shop app:
- In a banner at the top of your Shop store: An eye-catching placement for visitors.
- On product detail pages: Contextual discounts appear right when customers are thinking about buying.
- In the Offers Feed: The new destination for savvy shoppers looking to save.
And the best part? It’s easy to get your offers on Shop.
How to increase the reach of your offers on Shop
The Shop app already lets shoppers know about price drops and automatic discounts. Shoppers in the US and Canada can even get exclusive offers via Shop Campaigns.
But if you want to make your discount codes visible in Shop, you need to turn on sales channel access. Here’s how:
- Navigate to Discounts in your Shopify admin.
-
Select the discounts you want to make available in Shop.
-
Click the three dots at top right > click “Allow sales channel access” > check “Shop” > click “Publish” (not seeing the Shop channel? Make sure to install the app).
What’s in it for you
Many merchants create compelling discounts but don’t realize that they aren’t being seen by the millions of active users on Shop. Here’s why enabling discount codes on Shop is good for business:
- Increased visibility: Your promotions appear to millions of Shop users who are actively browsing for offers.
- Incremental traffic and conversions: Drive more customers to your store year-round.
- Organic discovery: Get in front of new customers without running paid campaigns.
- Peak season advantage: Maximize exposure during high-traffic shopping periods like the holidays.
Good to know
Shop currently supports multiple discount types:
- Percentage discounts
- Fixed amount discounts
- Free shipping offers
- “Buy X get Y” promotions
Shop Campaigns offers are currently stacked with whatever other discounts you have running. Coming soon: Shopify is working on building more flexible controls that let you exclude certain offers and prevent stacking. Stay tuned!
