Let Your Customers Take The Lead With Omnichannel Loyalty


Before 2020, retail was king. While digitally native D2C brands were well on their way to redefining consumer behavior, established companies primarily focused on their in-store experiences. No one was prepared for the boom online purchases saw in 2020 — shopping became ubiquitous with eCommerce, and even traditional brick-and-mortar retailers began to double down on online experiences.

But, another shift is taking place. As we approach a new normal, retail is entering a renaissance. In fact, according to the National Retail Foundation’s annual forecast, retail sales are expected to increase between 6.5 and 8.2% in 2021. While online shopping may still be the preferred channel for many consumers, it’s no longer the default.

Now more than ever, customers’ buyer journeys are nonlinear. And they’ll continue to diversify as our new normal takes shape. Brands have to meet customers wherever they feel most comfortable, making a frictionless omnichannel experience necessary.

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
Leave a Reply

Your email address will not be published. Required fields are marked *

7 Email Marketing Mistakes You’re Probably Making (& How To Avoid Them)

7 Email Marketing Mistakes You’re Probably Making (& How To Avoid Them)

How These Powerful Ecommerce Hacks Will Supercharge Your Sales

How These Powerful Ecommerce Hacks Will Supercharge Your Sales


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid