Live Case Study #3: How To Do DTC Branding (Fast)


Now, with two weeks in, I had:

A target audience: young women who also purchase products from Hydrojug.

A product: crossbody phone lanyard.


I felt that it was time to start building my Shopify store.

So that’s what I did. 

I got myself a brand new email address and signed up for Shopiy’s free trial.

Before I could actually start building the store, I need a few more things:

  • Business name
  • Brand colors
  • Logo

To move fast, I used a business name generator to get some inspiration.

I wasn’t aiming for perfection. The only requirement was a name that sounds good and isn’t descriptive. If I don’t find success with my first product, I could easily sell a different product. Without changing the business name.

So I clicked through hundreds of randomly generated names. Any name that seemed “okay” to me was put on a list.

In the end, I had more than 50 names. Way too many.

So I picked my favorite three:

I continued with brand colors.

Same process as with the name: using a generator to get inspo.

On, I looked up the trending color palettes:

Since I was inspired by Hydrojug and plan to sell my product to a similar audience, I wanted to have a similar touch to my store.

Their colors were mainly black, white + lots of pastelles.

I ended up with this one:

I might need to add a few colors here and there, but overall, it looked great to me.

Now to the hard part. Logo creation.

Uff… I’m not a designer and felt that free logo generators wouldn’t do a great job.

But I gave it a shot anyway. And I was surprised.

Namecheap’s free logo generator is great.

All three names looked great with that font. That being said, I didn’t create a real logo.

I continued my journey with a simple font logo.

Back to Shopify.

First thing I wanted to do was to import my product into the store. So I installed an app called DSers which let’s me easily pick a product on AliExpress and make it available to buy in my store. Plus, it will fulfill the orders later down the road.

Next, I wanted to make some edits to the settings:

  • Shipping zones.
  • Payment gateways.
  • Legal texts.
  • Tax setup.
  • Contact us page.
  • About us page.
  • Remove “powered by Shopify” from the footer.
  • Favicon…

…and other smaller changes so I have a solid store setup.

As everything was getting more and more ready, I realized that it’s probably a good idea to have some of the products I want to sell at home. That way I can take custom product photos and answer product-related questions.

I ordered five products on Amazon to have them shipped very fast to me.

Everything was coming together nicely.

It is only a matter of weeks until my first sale…

Well, at least that’s what I hope.

Stay tuned until next week where I will take care of importing products and adding some amazing social proof.

Special thanks to our friends at Loox for their insights on this topic.
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Shopify Dispatch Issue #368 – Gross Margin, Merge Customers In Shopify

Shopify Dispatch Issue #368 – Gross Margin, Merge Customers In Shopify

A Day In The Life Of… Hannah Morris (Senior Partnerships Manager)

A Day In The Life Of… Hannah Morris (Senior Partnerships Manager)


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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