Developing a website for a business is a labor-intensive process that requires the work of several specialists.

However, visually creating a page on the Internet seems to be a very easy task, on par with boiling potatoes. Therefore, some people think that you can make a website for a company quickly, cheaply and with your own hands. Below, we will tell you why this is a gross mistake and share a couple of ridiculous stories about customers from the practice of our company’s programmers.

Myth №1 – only programmers work on websites

A common belief. In general, creating a page is divided into several stages.

Reality – first, analytics is carried out. Managers and the web studio team, together with the customer, determine the goals and objectives of the project. It is important to specifically formulate what needs to be achieved with the help of the site: increase sales, increase brand awareness, etc. The choice of structure, design and technical solutions depends on the tasks.

Next, marketers analyze the target audience. They create a portrait of the target user of the site: needs, problems, expectations. To do this, surveys and interviews are conducted, segmentation by demographics, behavior and problem.

The same advertising specialists analyze competitors. The niche features and competitors’ positions, shortcomings in meeting the needs of the audience are identified, which will then be corrected through the site.

After that, designers get to work. They create a concept and prototype of the future site. The structure of the pages is developed, key elements for each of them are determined. Most often, drafts are created that help to visualize the arrangement of elements and evaluate the convenience of the structure.

Then what happens, according to ordinary people, is called website development. In fact, this is not even half the work. So, the development of the design layout begins. Visual elements are added: page colors, fonts, icons and images are selected. Often this stage takes place in several steps to clarify and finalize details.

Designers together with programmers work on the adaptability of the site. Specialists customize the page to the requirements of the screens of mobile devices, tablets and computers.

Then developers lay out the design layouts, turning them into working code. They use markup languages ​​such as HTML and CSS, creating code that defines the structure and style of the page. Layout also consists of many stages: HTML markup, styling with CSS and interactivity with JavaScript.

Then testers begin their consonant responsibilities. Specialists check the functionality of the site (all functions) and its compliance with the requirements of the technical specifications. Broken links are identified and the operation of web forms is checked.

The same specialists test performance. This helps to determine the site’s resistance to loads, page loading speed and the nature of changes in indicators depending on the browser and device type. Next comes the usability test. It reveals the ease of use of the resource, and is carried out with the participation of users (often these are employees of the web studio or the customer). In the end, the site is checked on real devices with different screen resolutions and in different browsers.

Myth №2 – a website is developed quickly

Reality – this statement is debatable, depending on what you want to get: a white page with two sections or a full-fledged multi-page and selling website.

Employees of a custom development company share their experience: “It really pisses me off when they say: ‘This is just a button, why can’t it be done in 5 minutes?” Not understanding that behind a simple button there are logical states, animations, accessibility, click logic, testing, etc.

“Once I asked a client about the price and time. He claimed that a student could do the same for a conditional 10 thousand, not realizing that a student could write code that is then simply impossible to maintain.”

By the way, many people think that a front-end developer does the layout, just repaints the buttons, arranges their position on the site. In fact, the modern frontend that I encounter on new technologies is complex SPA frameworks, performance optimization, accessibility, cross-browser compatibility and a bunch of other nuances.”

To be more precise, a landing page is made from a week to two, depending on its complexity. A full-fledged online store is created from 3 months. Large companies can work on a page for six months.

Myth №3 – after developing a website, you can forget about it forever

Reality – even the grass on your summer cottage needs to be looked after. The same goes for a business page, don’t rely on the phrase “create a website for business and forget about it”. It needs to be updated constantly if you want it to NOT JUST BE, but to BRING INCOME.

Trends and styles of the websites themselves are changing. Something new is being invented: the beauty of websites, animation… And everyone is trying to catch up with this trend and use it on their website. That is, your website will simply become outdated in design in a few years, and everyone else will use, for example, stories. Previously, there were no stories on websites, now they are everywhere. If you don’t use this trend, you will be lagging behind. That’s why you need constant support.”

However, a website can exist on one base for 5 years. “There are websites that are not supported, but they are still in the top. It’s just that such websites are more for users, not for specialists. And for people, it is the user experience and the visual component that are important, to please the eye.

And from the technical side, every year technologies are developing faster and faster, sites are loading much faster. If you go to old sites, open something, they will give out information much longer. New sites that are supported work very quickly. This is also a huge plus for people,” the developer explains.

Frequently Asked Questions

Who is involved in developing a business website?
A business website requires specialists like requirement analysts, designers, front-end and back-end developers, content creators, marketers, and testers working together at each stage to achieve the best results.

How long does it take to build a professional website?
Depending on complexity, a simple site may take 1–2 weeks, a standard site 6–12 weeks, and sophisticated projects like online stores or portals may require 3–6 months to complete.

Why can’t I just do website development myself with a builder?
DIY tools may help you launch a basic site quickly, but custom, high-quality websites need skilled specialists for user research, design, coding, responsiveness, and security—much more than a drag-and-drop builder can provide.

What are front-end developers responsible for today?
Modern front-end developers handle user interface coding, responsive design, accessibility, performance optimization, and cross-browser compatibility, often using advanced frameworks for dynamic, interactive websites.

How does website maintenance affect business success?
Regular maintenance keeps your website secure, up-to-date, and performing well, protects your brand image, boosts SEO, and makes sure your customers have a smooth experience.

What risks come with neglecting website updates and support?
Unmaintained sites can suffer from security breaches, slow performance, broken links, and outdated content, driving users away and damaging business reputation.

Why do website projects often take longer than expected?
Building a website involves many steps—analytics, competitive analysis, design, development, and thorough testing—with teamwork required at every stage, making the process time-intensive.

Are website trends and styles always changing?
Yes, popular web features, design styles, and user expectations shift frequently; sites need updates and redesigns to stay appealing and competitive in their market.

What’s a common myth about web development?
A common myth is that only programmers do the work, when in reality a whole team—including marketers, designers, analysts, and testers—must collaborate for a successful business website.

What is the most overlooked benefit of professional website development?
Expert teams build sites that not only look good but also load quickly, work seamlessly on all devices, and keep up with evolving technology—something a basic DIY approach often cannot guarantee.