Unlock the potential of marketing on your business growth with Shopify Academy’s latest free release, designed specifically for merchants, Creating a Digital Marketing Strategy. 

These courses will empower you to create a robust digital marketing strategy, helping you to engage customers, increase conversions, and build long-term loyalty through channels such as social media, SMS, email, and influencer marketing. By developing these skills, you can impact your business’s success now, and into the future.

Highlights

Course 1: Foundations of Unified Commerce Marketing 

• Understand unified commerce and its significance
• Identify key components and channels
• Measure performance with essential metrics

Course 2: Digital Marketing Essentials 

• Define customer life cycle stages
• Create a marketing strategy aligned with brand objectives
• Implement email and SMS marketing strategies

Course 3: Branding, Positioning, and Building an Effective Online Presence 

• Define your brand’s mission, vision, and values
• Build a cohesive brand identity
• Design high-converting landing pages

Course 4: Social Media and Content Marketing 

• Leverage social media platforms effectively
• Plan and create a balanced content calendar

Course 5: Influencer and Affiliate Marketing 

• Identify and select suitable influencers
• Create effective outreach strategies

Course 6: Seasonal and Event-Based Marketing 

• Develop targeted marketing campaigns for holidays
• Apply psychological triggers to drive conversions

Start learning now on ShopifyAcademy.com 🎓