Off-page SEO practices are the unsung heroes of digital marketing, propelling e-commerce websites to new heights of visibility and success in the fiercely competitive online marketplace.
When you’re using SEO to grow your business, it’s all too easy to focus on the aspects that involve your website itself. Creating search-ready content, optimizing your pages, ensuring your assets load quickly and the like can all help, but that’s not the end-all and be-all. Off-page SEO is just as important, and here, we’re going to look at some of the strategies that you can use as a part of it.
Get Featured in Blogs
Getting your site featured in blogs is a powerful strategy for building external SEO. Identify blogs that are relevant to your industry and reach out to them with unique, high-quality content proposals. Guest blogging allows you to create backlinks to your site, which search engines recognize as a signal of credibility and relevance. Additionally, being featured in reputable blogs exposes your brand to a wider audience, driving organic traffic to your site. It’s essential to build relationships with bloggers and consistently provide valuable content to maintain these backlinks and continually boost your SEO.
Create a Google My Business Profile
Creating a Google My Business (GMB) profile is crucial for local SEO and increasing your brand’s visibility. A GMB profile allows your business to appear in local search results and on Google Maps, making it easier for local customers to find you. Ensure that your profile is complete with accurate business information, high-quality photos, and customer reviews. Regularly updating your GMB profile with posts about promotions, events, and news can also enhance your local search visibility. Engaging with customers through your GMB profile by responding to reviews can further boost your SEO and attract more local traffic.
List Your Site With Directories
Listing your site with online directories is another effective way to build external SEO. Directories with high domain authority can provide valuable backlinks to your site, enhancing its search engine rankings. Choose reputable directories that are relevant to your industry and ensure that your business information is accurate and consistent across all listings. This consistency helps search engines verify your business details, improving your local SEO. Additionally, being listed in industry-specific directories can drive targeted traffic to your site, increasing your chances of converting visitors into customers.
Encourage Customer Reviews
Encouraging customer reviews is essential for building external SEO and enhancing your online reputation. Positive reviews on platforms like Google, Yelp, and industry-specific review sites can boost your local search rankings and attract more customers. Actively ask satisfied customers to leave reviews and make it easy for them to do so by providing direct links. Responding to reviews, both positive and negative, shows that you value customer feedback and are committed to providing excellent service. High ratings and positive reviews not only improve your SEO but also build trust with potential customers, increasing your brand’s credibility.
Use Influencer Marketing
Using influencer marketing can significantly boost your brand’s external SEO. Collaborating with influencers in your industry allows you to reach their established audience, driving more traffic to your site. Influencers can create content that includes backlinks to your site, which enhances your SEO by increasing the number of external links pointing to your site. Choose influencers whose followers align with your target audience to maximize the
