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Missing Pieces, Big Leaps: Omnichannel Wins & YouTube Confidence for Shopify Growth

Here’s the thing—most Shopify brands hit a growth plateau not because they lack hustle, but because they’re missing a few key pieces: a true omnichannel strategy and the confidence to make video work for their business. This edition is your roadmap to unlocking both.

Inside, you’ll get founder-to-founder insights from a powerhouse podcast episode and two actionable Knowledge Drops:

  • Go behind the scenes with Dennis Yao Yu (ex-Shopify, now co-founder of The Other Group) as he unpacks the real reasons brands get stuck scaling. You’ll learn why omnichannel isn’t just about being everywhere, but about aligning channels for margin, product fit, and customer type. Dennis shares how to shift your focus from expensive acquisition to profitable retention, leverage AI for practical wins, and select the right tech partners to break through complexity.

  • Knowledge Drop #1: Crack the YouTube Code. Get eight proven strategies for building a Shopify YouTube channel that actually drives sales—even if you’re starting from scratch or balancing a million things. You’ll learn why “done is better than perfect,” the biggest mistakes to avoid, and how to use video to foster trust and build a loyal community.

  • Knowledge Drop #2: Crack the YouTube Editing Code with Virginia Kerr’s “Look Lives” system. Discover how to film, edit, and publish authentic videos fast—even if you hate editing or don’t feel confident on camera. Virginia’s approach helps founders ditch perfectionism, map their message, and connect with audiences without getting bogged down in tech headaches.

Plus, check out the tool of the week: Opensend. If you’re driving 15,000+ monthly visitors, Opensend helps you identify up to 30% of anonymous traffic, capture verified emails, and seamlessly sync new leads to Klaviyo—turning window shoppers into loyal buyers with zero wasted spend.

If you’re ready to fill in the missing pieces, build your brand’s authority, and unlock new growth levers with omnichannel and video, this edition is packed with frameworks and next-move strategies you can implement today.

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