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One-Page Checkouts: Definition, Benefits & Optimizations

One-Page Checkouts: Definition, Benefits & Optimizations

When online shoppers decide to buy something, they want to complete the purchase as quickly as possible. While buyers understand they need to provide merchants with essential info that ensures they receive a product, they don’t want to be bogged down by excessively long checkout pages.

In response, a growing number of merchants are transitioning to one-page checkouts, which streamlines the checkout experience and optimizes it for speed and conversion. Recently, Shopify has rolled out the new one-page checkout to Basic, Shopify, Advanced, and Plus merchants on September 25, 2023. Our one-page checkout is already helping merchants such as Stella Eats and Hemlock & Oak enhance their customers’ shopping experience and boost their sales.

To help you unlock the potential of a one-page checkout, here’s everything you need to know about implementing one for your business. 

 

What is a one-page checkout? 

A one-page checkout is an ecommerce checkout process that condenses all of the elements of a standard checkout process onto a single page, including cart contents, payment details, shipping and billing address, and shipping options. 

With a one-page checkout, the user can input all relevant information, review their order, and complete their purchase on a single page, eliminating the need for multiple page loads and reducing the time and effort required to make a purchase.

 

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