You could be the best consumer business in the world, but without getting enough eyes on your brand, you may as well be invisible.
Most know that brand styling and having a solid marketing campaign represent two of the most important factors of running a business, but they’re seldom done properly.
Whatever type of business you run, the fundamentals are mostly the same; in this article, you’ll learn three crucial elements to ensure your branding hits the mark.
Brand Aesthetics
How your brand looks is an incredibly important part of increasing brand visibility. It’s the first thing that any prospective client will notice when they find you online or in person, so making sure you design and pick the right styling is essential.
Your first step should be determining your color schemes and typography: while these elements mostly sit in the background, they’re fundamental in establishing the mood and themes you want to convey. A company selling high-end women’s jewelry might want to opt for elegant typography with a hand-written font and regal colors like deep purples, blues, and reds. Conversely, if your market audience is children, you may wish to choose the most eye-catching styling possible: think big, highly stylized typography, and bright primary and secondary colors.
Carefully consider what you want to represent, check what your competitors are doing, and then add your own spin on things. You don’t have to fully reinvent the wheel: in most cases, it’s best to stick to what’s proven to work well.
Next up is designing your logo. If you don’t have experience with graphic design or need something particularly complicated, it’s a good idea to hire a professional graphic designer. Either way, though, it’s imperative you’re involved every step of the way.
One of the key aspects when designing a logo is to not overcomplicate things; in the last decade or so, there’s been a huge shift towards minimalistic brand design, so if you want to stay current, go this route.
Physical Merchandise
One of the best ways to make your brand stick in someone’s mind is to give them something physical, and this is where promotional branding products come in.
Whether it be office supplies, toys, novelties, clothing, drinking utensils, or whatever else you can think of, having your brand visible on items that people use on a daily basis is a surefire way to get your name out there. As you can imagine, people are also quite pleased to receive free stuff, so this fosters a positive association with your company.
A great way to hand out promotional products is at tradeshows and events. These not only offer opportunities to spread the word, but they also allow for in-person connections with potential clients – something that’s diminished post-COVID as the world continues to embrace digital technology to greater extents.
Ultimately, these sorts of products can often represent your ‘in’ to the world of physical marketing when everyone’s focused on digital. While digital marketing will likely form the bulk of your promotional efforts, don’t underestimate the opportunity to create relationships like these.
Unlocking the Power of Social Media
In today’s day and age, social media is a tool every business should be utilizing. Maintaining an active online presence across Facebook, Instagram, and TikTok can do the world of good for growing your brand, and the best thing is that most efforts to this end are completely free.
You should start by designing your pages and profiles in adherence to the styling you’ve determined appropriate for your brand aesthetics. After this, it’s all about driving high-quality content and gradually amassing followers. Lean into current trends for short-form video content and infographics, and make use of your account to push promotional offers.
Try out different types of posts you’ve seen do well for other businesses, and analyze the extent of user engagement over time. This will give you a solid indication of what’s working and what’s not. You should also be engaging with your followers as much as possible; reply often when they post a comment and reach out to people directly if necessary – the more personable you come across, the better opinion people will have of your brand.
Wrapping Up
Growing your brand can be tough, but with consistency and a bit of foresight, success is yours for the taking. While it might seem a little complicated at first, the digital age is a better time than ever to promote your business. When used in conjunction with what remains of physical outreach, you have a huge amount of potential!
