At Ecommerce Expo 2025, Nosto clients Philip Kingsley and Alex Monroe shared the stage to reveal how AI-powered personalization, automated merchandising, and unified data strategies are reshaping their ecommerce strategies.
Moderated by Ala, Senior Customer Success Manager at Nosto, the session brought together Lauren Duncan, Head of Ecommerce at Philip Kingsley, and Tom Graham, Ecommerce Manager at Alex Monroe. Together, they explored how their teams are using Nosto’s Commerce Experience Platform to personalize the journey from discovery to conversion—and achieve impressive results.
Here’s a breakdown of how these two brands are unlocking the AI advantage.
Personalized Journeys from the First Click
Both brands highlighted the need to make every impression relevant, starting the moment a shopper lands on site.
Lauren explained how Philip Kingsley segments their homepage based on whether a visitor is new or returning, presenting completely different structures and content to each audience. This strategic segmentation led to a double-digit increase in homepage conversion rate within the first two months of launch.
Meanwhile, Tom discussed how Alex Monroe uses product popularity and segmentation logic to tailor the journey across category and product pages—even for first-time visitors. AI-powered recommendations and content personalization ensure every shopper sees relevant products and messaging, every time.
One Platform. One Brain.
A key discussion point was the value of consolidating ecommerce tools. Tom shared how Alex Monroe replaced their third-party search provider with Personalized Search from Nosto to unify data and recommendations across their site. The result? Consistency and cohesion throughout the customer journey.
In just six months, Alex Monroe saw:
- 46% increase in autocomplete engagement
- 42% increase in click-through rate from search
- More than 2x increase in conversion rate from search
Lauren echoed this, noting the importance of having one AI-powered “brain” powering both on-site personalization and ESP (email service provider) product blocks. For Philip Kingsley, Nosto outperformed their ESP’s native personalization in email A/B tests, driving better engagement and conversion.
Smarter Merchandising, Simpler Execution
Both brands spoke about the power of Category Merchandising—not just for optimizing relevance, but for reclaiming internal resources.
Lauren detailed how Philip Kingsley used automated merchandising rules for Black Friday, driving all traffic to one “Shop All” page personalized by product affinity. This reduced manual work and simplified campaign execution while still delivering a 9% uplift in conversion on that landing page.
Tom emphasized the time-saving benefits too, explaining how automated product sorting, cherry-picked placements, and smart segmentation allow his small team to punch well above their weight.
The Value of AI in Ecommerce
While personalization drives conversions, both panelists agreed the biggest win from Nosto’s experience.AI™ is efficiency.
“AI lets a small team perform like a bigger one,” said Tom. Instead of making judgment calls or relying on gut instinct, they now test, iterate, and scale with data, fast. Lauren added that narrowing their focus to just five key customer segments for peak season is a major priority, with Nosto enabling that precision at scale.
Key Takeaways
If you’re heading into peak, or planning ahead for 2026, here’s what Lauren and Tom want ecommerce teams to remember:
- Start small with segmentation, then scale. Don’t try to personalize everything at once.
- Keep testing. What works now might need tweaking later.
- Consolidate your tech stack to ensure consistency across every touchpoint.
- Use AI to empower, not overwhelm, your team.
- Focus on segments that will make the biggest impact, not just the most exciting edge cases.
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Want to learn more about how Nosto helps brands like Philip Kingsley and Alex Monroe personalize every step of the journey?
Book a demo with one of our ecommerce experts.
