eCommerce Fastlane

122: Boost Your Customer Experience By Turn Order Tracking From A Cost Center To A Profitable Marketing Channel

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Yaw Aning the Co-Founder & CEO of Malomo.

They are a post-purchase marketing app that helps brands turn order tracking from a stale experience typically handled by carriers into a branded marketing channel.

Over the past two years, Malomo has helped Shopify brands track millions of packages and drive millions in repeat revenue from their transactional shipping notifications to their customers.

Let’s jump in and learn more about Malomo and why the post-purchase experience is vital to brand trust and loyalty…

What You Will Learn Today

  • The long-term benefits of a great delivery experience for your Shopify brand.
  • Benefits of sending proactive notifications to your customers to make sure they get ahead of any worry or frustration.
  • How to decrease support tickets related to shipping by over 50%.
  • How to drive immediate repeat purchases, education, and loyalty.

Links And Resources Mentioned

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