eCommerce Fastlane Podcast

122: Boost Your Customer Experience By Turn Order Tracking From A Cost Center To A Profitable Marketing Channel

EP122 Malomo

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Yaw Aning the Co-Founder & CEO of Malomo.

They are a post-purchase marketing app that helps brands turn order tracking from a stale experience typically handled by carriers into a branded marketing channel.

Over the past two years, Malomo has helped Shopify brands track millions of packages and drive millions in repeat revenue from their transactional shipping notifications to their customers.

Let’s jump in and learn more about Malomo and why the post-purchase experience is vital to brand trust and loyalty…

What You Will Learn Today

  • The long-term benefits of a great delivery experience for your Shopify brand.
  • Benefits of sending proactive notifications to your customers to make sure they get ahead of any worry or frustration.
  • How to decrease support tickets related to shipping by over 50%.
  • How to drive immediate repeat purchases, education, and loyalty.

Links And Resources Mentioned

Thank You For Listening

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TODAY’S AMAZING EPISODE SPONSOR

Grin

Grow an Authentic DTC Brand with the #1 influencer marketing software platform for creating genuine, direct relationships with influencers.

GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics.

GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.