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Sell Globally, Produce Locally: Unlocking The Speed, Reach And Scale Of Local On-Demand Production And Delivery With Henrik Müller-Hansen Of Gelato

Promotional image featuring Henrik Müller-Hansen, CEO & founder of Gelato, alongside a graphic for "Ecommerce Fastlane Ep 295" podcast episode, highlighting local on-demand production.

On today’s episode of the Shopify Ecommerce Podcast, I enjoyed interviewing Henrik Müller-Hansen from Gelato.

This episode is made possible by our friends at LittleData, the Google Analytics app for Shopify stores, to fix your tracking and benchmark performance.

This is Henrik’s story…

Henrik Mueller-Hansen, the CEO and founder of Gelato, shares how his company is helping brands and creators expand their product mix and reach a global audience. Gelato is a software company with no fixed assets, allowing products to be produced in the recipient’s country. With over 130 production partners worldwide, Gelato operates in more than 32 countries and aims to produce personalized products in a smart, faster, and greener way.

In this episode, you will learn:

  1. The challenges that established brands face when it comes to global platforms.
  2. The importance of sustainability in e-commerce, including reducing transportation distances and the environmental impact of mass-produced products.
  3. How established brands can use Gelato to expand into new verticals and address quality considerations such as delivery time, materials, sustainability, and packaging.

Shopify Ecommerce Podcast

Here’s a breakdown of what is covered:

  • 04:13 – Expanding Product Mix with Gelato 
  • 06:36 – Breaking Down Barriers to Global E-commerce 
  • 08:52 – Quality Considerations for Established Brands 
  • 09:56 – Quality and Consumer Trends
  • 12:01 – Challenges in Print-on-Demand 
  • 13:47 – The Origin Story of Gelato 
  • 21:19 – The Creator Economy 
  • 24:20 – Commercializing Ideas with 3D Printing 
  • 27:24 – Sustainability in E-commerce 
  • 29:23 – Local Production and its Impact on ESG: Environmental – Social – Governance
  • 33:19 – Global Trade and Carbon Emissions 
  • 37:32 – Quality Control and Production Partners 
  • 40:21 – Let Gelato make the decisions on quality 
  • 42:11 – No cross-border 
  • 44:03 – Gelato’s onboarding process 
  • 46:31 – Gelato success stories 
  • 48:03 – Next-generation opportunities 
  • 49:26  – Discount code offer 
  • 50:38 – Benefits of Local Production 

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