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Adjusting Your E-commerce SEO Strategy To Focus On Organic Revenue, Not Just Traffic With Andrew Maff Of BlueTuskr

Welcome to another episode of Ecommerce Fastlane! In today's show, we dive deep into the world of ecommerce marketing with our special guest, Andrew Maff, the founder and CEO of BlueTuskr.

Andrew shares some valuable insights on the power of leveraging omnichannel marketing strategies for Shopify brands, and the importance of diversifying your business channels. He also discusses the innovative use of AI tools for SEO and content creation, and how BlueTuskr differentiates itself by offering a full-service marketing approach. Andrew also provides an exclusive offer for our listeners – a bundle of ecommerce marketing reports.

Stay tuned to learn how you can access these valuable resources. This episode is packed with actionable insights and strategies that you won't want to miss!

This is Andrew Maff's Story…

Andrew Maff is not your typical CEO. With a passion for eCommerce marketing that spans over 15 years, he's seen it all and knows what it takes to succeed in the industry. As the founder of BlueTusker, Andrew has built a full-service digital marketing company that helps Shopify brands develop and execute omnichannel strategies. But what sets Andrew apart is his dedication to being more than just a service provider. He's like an embedded marketing department for his clients, offering personalized strategies and expertise in SEO, email marketing, social media, and paid advertising. Andrew's love for the game is evident in his podcast, “The E-Comm Show,” where he shares practical tips and strategies for growing and scaling businesses. Whether you're a seasoned Shopify seller or just starting out, Andrew's wealth of knowledge and genuine desire to help will guide you towards success in the ever-evolving world of eCommerce.

Here are 3 key takeaways from our conversation:

1️⃣ Diversify Your Business: Being solely reliant on one channel is not a smart move. From a marketing perspective, it's essential to be present in as many channels as possible.

2️⃣ Track Business as a Whole: Instead of siloing your Shopify business versus your Amazon business versus your Walmart business, treat your business as a whole and focus on tracking across all channels.

3️⃣ Omni-channel Strategies: Develop strategies that allow you to move your audience across different channels based on the business needs at that time.

Shopify Ecommerce Podcast

Here are some of the topics we explore:

  • How does Andrew Maff explain the importance of diversification and having an omnichannel approach for ecommerce businesses?
  • What is Andrew Maff's stance on leveraging AI tools for marketing and content creation, and how does he emphasize the need for human oversight?
  • What are some key points that Andrew Maff highlights about the evolving role of marketplaces like Amazon and Walmart for Shopify sellers?
  • Can you discuss BlueTuskr's unique approach to being a full-service marketing company and Andrew Maff's perspective on treating individual departments as agencies under one roof?
  • How does the guest, Andrew Maff, explain the benefits of having an omnichannel strategy that includes driving traffic to websites, Amazon, and other marketplaces for ecommerce sellers?
  • Can you share a case study or story about a recent Shopify business that BlueTuskr worked with and the marketing strategies implemented to drive growth and improve efficiency?
  • What are some key initiatives and investments that BlueTuskr is making to enhance reporting capabilities and user experience for their clients in the near future?
  • How does Andrew Maff emphasize the importance of treating the business as a whole, rather than siloing marketing efforts for different sales channels, and aligning channels with customer journeys?
  • What specific takeaways did Andrew Maff offer regarding the need for Shopify sellers to master a single channel before pushing for expansion and why attribution and tracking across channels is essential?
  • What details can you provide about the special offer, “the ultimate e commerce marketing report bundle,” from BlueTuskr and Andrew Maff's generosity in sharing valuable reports with listeners?

Boosting Your Shopify Stores Growth, Revenue, Profits, and Lasting Customer Value

Each week, join Steve Hutt and his knowledgeable guest as they share valuable insights designed to motivate founders and marketers in growing their Shopify stores. Together, we'll explore top-notch Shopify apps, marketing platforms, and vital growth tactics to enhance efficiency, boost profits, and strengthen customer loyalty. With every episode, you'll get closer to learning from the pros currently thriving in DTC, ecommerce, and retail!

Links and Resources Mentioned

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