A Shopify Podcast To Grow Revenue And Loyalty
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Temilola Agbede, a Fractional Marketing Executive & Advisor.
Temi, an advisor at T.Blacksmith Consulting, brings extensive experience from working with renowned brands such as Estee Lauder, Lord and Taylor, and S’well. In this episode, she shares her journey through the evolving landscape of eCommerce, offering valuable insights and effective strategies applicable to brands of all sizes.
Our discussion covers crucial topics including full-funnel marketing and data-driven decision-making. Temi also provides practical advice on navigating the rapidly changing world of online retail.
Whether you’re a newcomer or a seasoned entrepreneur, this episode offers actionable insights to help grow your online store and maintain a competitive edge.
This is Temi Agbede’s Story:
Temi Agbede, a seasoned e-commerce professional with over 12 years of experience, currently serves as a fractional marketing executive and advisor at T.Blacksmith Consulting. Her journey in the digital retail landscape began at Lord & Taylor, a prominent northeastern retailer, where she spearheaded the company’s transition into online sales, implementing innovative shipping and inventory management systems.
Following her tenure at Lord & Taylor, Temi joined Estée Lauder, where she played a pivotal role in expanding their digital presence. Her strategic initiatives led to increased investment in e-commerce, resulting in significant growth during her seven-year tenure.
Temi’s career then took her to S’well, the renowned reusable water bottle company. There, she orchestrated the brand’s transformation into a direct-to-consumer focused business. This experience provided valuable insights into how smaller brands can leverage strategic marketing to achieve growth, even without the brand recognition of industry giants like Estée Lauder.
Throughout her career, Temi has witnessed and contributed to the evolution of e-commerce from an uncertain venture to an indispensable component of modern retail strategy. Her diverse experience across different scales of businesses offers a unique perspective on the digital retail landscape.
Key Takeaways From Our Conversation:
1️⃣ Evolving DTC Strategy: Direct-to-consumer (DTC) is no longer the sole growth driver for brands. It’s now part of a broader sales ecosystem. Brands should focus on integrating DTC with other channels for sustainable, profitable growth. There’s a shift from rapid customer acquisition to building strong brand connections and equity, especially important in crowded markets like beauty.
2️⃣ Data-Driven Decision Making: Key metrics to monitor include website traffic, conversion rates, customer acquisition costs (CAC), and customer lifetime value (CLV). It’s crucial to differentiate between metrics driving immediate conversions and those building long-term brand consideration. Brands should foster a culture of rapid testing, learning, and adaptation to new platforms and strategies.
3️⃣ BFCM and Q4 Strategy: Start building relationships and generating leads well before November. Prepare varied promotional strategies, including discounts and giveaways, while maintaining brand integrity. Develop a robust plan for engaging and retaining customers acquired during the holiday season to maximize long-term value.
Summary Of What We Covered:
- Temi’s start in e-commerce at Lord and Taylor during early online sales growth
- Shift to e-commerce at Estée Lauder and challenges for big brands going online
- Differences in marketing for new vs. established brands
- Recent changes in direct-to-consumer strategies
- Success story: improving S’well’s website and sales
- Key data points for tracking online store performance
- Balancing brand identity while selling on Amazon
- Creating a culture of trying new ideas quickly
- Tips for preparing for Black Friday and Cyber Monday sales
- Advice on viewing online sales as part of overall business strategy
Links and Resources Mentioned
Unlock the Secrets to Scaling Your Shopify Store
Are you ready to take your Shopify store to the next level? Join Steve Hutt every week as he sits down with expert guests to uncover proven strategies for expanding your business and boosting your bottom line.
Each episode is packed with actionable tips and insights!
- The top Shopify apps to streamline your operations and drive sales
- Marketing platforms to reach and convert more customers
- Essential growth tactics used by successful brands in DTC and retail
If you’re not innovating and optimizing, you’re falling behind. That’s why I’m excited to bring you the latest trends and best practices from industry leaders each and every week. – Steve Hutt
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