A Shopify Podcast To Grow Revenue And Loyalty
Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships?
In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo, to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship management platform built specifically for consumer brands. Discover how this all-in-one platform unifies marketing, service, and analytics to empower businesses to build more loyal customer relationships, increase engagement, and drive revenue.
Episode Sponsor: SUFIO
This episode is sponsored by Sufio, the professional invoicing solution for Shopify stores. Stop wasting time on manual invoicing and start focusing on growing your business.
With Sufio, you get automated invoicing, global tax compliance, and customizable templates – all designed to make invoicing simple.
Visit sufio.com/fastlane for an exclusive 90-day free trial.
Episode Summary:
Consumer brands today grapple with an average of 16+ disconnected tools, making it nearly impossible to deliver the personalized, frictionless experiences modern shoppers expect. Jake Cohen explains how Klaviyo B2C CRM changes the game by bringing together Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service—all powered by the Klaviyo Data Platform (KDP).
In this conversation, Jake dives into the key benefits of Klaviyo B2C CRM, including:
-
Eliminating data silos: Connect customer, purchase, and behavioral data from anywhere and make it actionable in minutes with over 350 pre-built integrations and open APIs.
-
Understanding customer behavior: Leverage AI-powered marketing analytics to gain real-time insights into customer behavior and take action faster.
-
Delivering exceptional customer service: Provide great service the moment someone engages with your brand with Klaviyo Service, and transform customer service into a revenue driver.
-
Automating personalized outreach: Run campaigns across multiple channels, personalize outreach, and automate engagement for higher conversions and stronger customer relationships with expanded Klaviyo Marketing tools.
You’ll also learn about the new product offerings within Klaviyo B2C CRM:
-
Klaviyo Service: Customer Hub: A signed-in shopper experience that brings marketing and service together, allowing customers to track orders, manage subscriptions, discover new products, and access support in one place.
-
Klaviyo Analytics: Marketing Analytics: An AI-powered product designed to help brands better understand customer and purchase behavior and take action faster.
-
Klaviyo Marketing: Expanded tools that help brands run campaigns across multiple channels, personalize outreach, and automate engagement for higher conversions and stronger customer relationships.
Jake shares compelling case studies and examples of how Klaviyo B2C CRM has helped brands like Dollar Shave Club achieve impressive results, including increased retention, a 2x return on ad spend for reactivation campaigns, and a notable boost in average order value. If you’re ready to transform your customer relationships and unlock a new era of growth, this episode is a must-listen.
This is Jake’s story:
Jake Cohen is the VP at Klaviyo, where he’s been instrumental in shaping the company’s growth since 2016. With a deep understanding of data and a passion for empowering businesses, Jake has played a key role in evolving Klaviyo from an email marketing platform into a comprehensive B2C CRM.
Prior to joining Klaviyo, Jake worked in several early stage startups. He’s passionate about building the best and most impactful tool for relationship-driven brands. Jake champions the importance of customer data and its role in driving personalized experiences. He is committed to providing merchants with the tools they need to build deeper relationships with their customers and achieve sustainable growth. Get ready to explore the power of Klaviyo’s B2C CRM and discover how you can transform your customer interactions into meaningful connections.
Key Takeaways:
1️⃣ The Only B2C CRM: Discover the groundbreaking platform that’s built specifically for the fast-moving, high-volume world of B2C.
2️⃣ Klaviyo Service: Customer Hub: Transform customer service into a revenue driver with a signed-in shopper experience that combines support, merchandising, and personalization in one place.
3️⃣ AI-Powered Marketing Analytics: Gain real-time insights into customer behavior with Marketing Analytics and take action instantly.
4️⃣ Omnichannel Campaign Capabilities: Automate SMS conversations, target customers on their preferred engagement channels, and boost retention with mobile in-app messaging.
5️⃣ Inspired by B2B, Built for B2C: Unlock the power of a system designed specifically for consumer brands, not sales cycles. Klaviyo is the only CRM for B2C brands!
6️⃣ New Q2 Release: The Klaviyo Data Platform (KDP) will also be releasing new tools to store and use data like customer loyalty status, pets, or past purchases to make marketing even more personal.
Links and Resources Mentioned
Support the Show & Grab Your FREE Guide!
Hey founders and marketers! I’m Steve Hutt, your host here at eCommerce Fastlane. Over the past 8 years, it’s been my goal is to bring actionable strategies and expert interviews to help you scale your Shopify business and build a thriving brand.
If you’re finding value in the show, here’s how you can support me and get a free guide in the process:
- Leave an Honest Rating/Review: Share your thoughts on Apple Podcasts or Spotify.
- Follow & Subscribe on YouTube: Get notified about new episodes on YouTube.
- Email for Your Guide: Send an email to steve@ecommercefastlane.com with the subject line “Podcast Feedback” so I know where to send your guide!
Learn more about eCommerce Fastlane and access more resources at eCommerceFastlane.com.