PR Secrets: How To Land Major Media Coverage Without An Agency

A Shopify Podcast To Grow Revenue And Loyalty

Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency?

In this episode of eCommerce Fastlane, we welcome Gloria Chou, an award-winning PR strategist and former US diplomat, to unveil her proven framework for landing media coverage and building brand credibility. Gloria shares her expertise in helping entrepreneurs get featured in top-tier publications without the traditional expense of PR agencies.

Episode Sponsor: SUFIO

Episode Summary:

Getting noticed as a Shopify merchant can feel like an uphill battle. Gloria Chou understands this struggle and offers a refreshing approach to public relations, making it accessible to everyday entrepreneurs. She shares her journey from US Diplomat to PR expert, highlighting how she developed a unique framework to bypass traditional industry gatekeepers.

Gloria reveals her CPR framework – Credibility, Point of View, and Relevance – a powerful method for crafting compelling pitches that resonate with journalists and land you media coverage. She emphasizes that journalists actively seek new products and stories from small businesses, but you need to speak their language.

In this insightful conversation, Gloria dives into:

• The CPR Framework: Learn how to craft pitches that capture attention and get results.

• Finding the Right Journalists: Discover strategies to identify and connect with relevant writers in your niche.

• Building Relationships: Nurture connections with journalists to create lasting partnerships.

• Measuring ROI: Understand the metrics that demonstrate the value of your PR efforts.

• PR for SaaS Companies: Tailoring the CPR approach for software and tech businesses.

• SEO Benefits Beyond Backlinks: How PR builds online reputation and improves searchability.

• Navigating AI and Brand Recommendations: Gearing your PR efforts to align with AI discovery channels.

• Internationalizing Your PR: Localizing your PR efforts in order to expand the reach of your messaging.

Gloria also shares practical tips, tools, and resources to empower you to take control of your PR and achieve remarkable results.

This is Gloria’s story:

Gloria Chou is an award-winning PR strategist who helps entrepreneurs land top-tier media coverage without expensive agencies. As a former US diplomat, Gloria honed her communication skills and people skills to help entrepreneurs get featured in publications like The New York Times, Wall Street Journal, and Vogue.

She is also the host of the Small Business PR podcast and creator of the Get Featured Accelerator, a program designed to make PR accessible and effective for small business owners.

Get ready to unlock the power of PR and discover how Gloria Chou can help you transform your brand visibility and credibility!

Key Takeaways:

1️⃣ Ditch the Traditional Agency Model: Discover how to achieve media coverage without expensive PR firms.

2️⃣ Master the CPR Framework: Learn the Credibility, Point of View, and Relevance method for crafting compelling pitches.

3️⃣ Build Your Media List: Utilize Google News Alerts, Substack, and other tools to find relevant journalists.

4️⃣ Nurture Relationships: Engage with journalists, follow their work, and offer valuable insights.

5️⃣ Track Your ROI: Monitor affiliate links, website traffic, and brand mentions to measure the impact of your PR efforts.

6️⃣ Elevate Your Online Reputation: Understand how PR builds trust, strengthens SEO, and positions you as an industry leader.

7️⃣ Localize and Internationalize: Expanding on the same process internationally in other languages.

Links Mentioned

• GloriaChowPR.com
• GloriaChouPR.com/masterclass
• Small Business PR Podcast
• sourcesofsources.com