Sourcing a new product shouldn’t feel like a midnight scavenger hunt across time zones.

Yet most Shopify founders still juggle endless email threads, clunky spreadsheets, and “good-enough” quotes that quietly erode their margins.

Today’s guest, Anthony Sardain, says there’s a saner way. He created Cavela, the first fully automated, AI-powered virtual sourcing agent that taps more than 200 000 vetted factories in 40 countries and routinely shaves an average of 37% off unit costs—all while handling negotiation, quality checks, and certification audits for you.

✅  Why most brands get trapped in “comfortable” supplier relationships — Discover how accepting the first workable quote creates blind spots to better pricing, quality upgrades, and compliance gaps that eventually bite back

✅  The hidden costs of manual sourcing — From weeks spent managing broken email chains to settling for limited sample rounds, see how traditional methods cap your negotiating power and supplier options

✅  How AI agents turn sourcing into a competitive advantage — Watch automation handle hundreds of supplier outreaches simultaneously, validate certifications in real-time, and negotiate pricing while you focus on growth strategy

✅  Building supply chain resilience for an unpredictable world — With tariff volatility and “China+1” strategies top of mind, learn why the smartest brands maintain vetted backup suppliers across multiple countries

✅  Real transformation: Western Welder’s 40% cost breakthrough — Hear how this technical workwear brand escaped compliance headaches, slashed production costs, and unlocked wholesale expansion by switching to AI-powered sourcing

✅ T he startup founder’s sourcing roadmap — For entrepreneurs with fresh product concepts: discover the local prototyping approach that validates demand before global scaling kicks in

The supply chain graveyard is littered with brands that let sourcing friction derail their growth trajectory. Steve and Anthony dissect how most merchants get trapped in a familiar pattern: endless email threads with overseas suppliers, opaque quality promises, and the constant anxiety of tariff volatility forcing defensive supply chain decisions.

Anthony reveals how Cavela’s AI agents flip this dynamic entirely. Instead of manually juggling conversations with a handful of suppliers, the platform orchestrates outreach to hundreds simultaneously—handling everything from initial product matching and compliance verification to sample coordination and price negotiation. The math becomes compelling quickly: where traditional sourcing might generate 5-10 quotes, Cavela routinely delivers 50-200 vetted options.

The results aren’t theoretical. Brands working with Cavela see an average 37% reduction in landed product costs, with some clients like Western Welder achieving 40% savings while solving compliance headaches and unlocking wholesale expansion opportunities. The conversation explores how this approach builds supply chain resilience in an era of “China+1” strategies and unpredictable trade policies, transforming sourcing from a reactive scramble into a proactive competitive advantage.

Anthony Sardain
CEO & Founder, Cavela

Anthony combines his family’s multi-generational expertise in global commodities trading with deep technical fluency in AI to solve what he calls the “upstream problem” of ecommerce—the opaque, time-intensive world of product sourcing that still operates like it’s 1995. Before founding Cavela, he spent years helping friends and small brands navigate supplier relationships, recognizing that while platforms like Shopify had democratized selling, the sourcing process remained frustratingly manual and relationship-dependent.

When ChatGPT emerged, Anthony saw an opportunity to automate the repetitive, high-effort tasks that bog down traditional sourcing: supplier outreach, specification creation, quote collection, and certification verification. His vision transformed into Cavela—a platform that doesn’t just connect brands with suppliers, but orchestrates entire sourcing workflows through AI agents, delivering measurable wins in both time savings and cost reduction while building supply chain agility for an unpredictable global trade environment.