HomePodcastScale Smarter, Not Harder: The 10-Minute Shopify Workweek Using AI Agents With Thinkr

Scale Smarter, Not Harder: The 10-Minute Shopify Workweek Using AI Agents With Thinkr

Welcome to eCommerce Fastlane! Q4 is in full swing, and with it comes mounting pressure for Shopify brands—admin demands are cutting into margins, operations are getting more complex, and there’s a constant buzz about AI: is it actually moving the needle, or just adding more noise?

Today, we’re bringing clarity to the conversation with Edu Samayoa, co-founder and CEO of Thinkr. His team is pioneering autonomous commerce through AI agents that deliver real results for Shopify brands. Whether you’re scaling toward your first million or optimizing an established business, today’s episode uncovers practical ways to use AI—not just to save precious founder time, but to win back lost sales and drive measurable growth. No more hype, no more overwhelm—just actionable insights that make an impact.

What You’ll Learn

✅ Discover how AI agents can take the wheel on routine Shopify tasks—automating everything from inventory refills to campaign launches—so merchants stop losing revenue and start seeing up to 30% gains from smarter operations

✅ Explore Thinkr’s “store universe” approach: a single, unified platform connecting apps like Klaviyo, Google Analytics, Meta, and Gorgias, so marketers can spot trends and make data-ready decisions in seconds instead of toggling between dashboards

✅ See real results in action: automated alerts flag issues before they cost sales, custom reporting highlights opportunities without endless dashboard digging, and store owners reclaim valuable hours every week

✅ Learn why the “10-minute work week” is more than a catchphrase—find out how AI backs up strategic choices, like approving new bundles or campaigns with a single click, driving higher AOV and conversion rates

✅ Master growth with less guesswork—activate both preset and customized AI agents for critical workflows like abandoned carts, inventory forecasting, and marketing automations. Growth becomes a rhythm, not a reaction

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Episode Summary

In this episode, Steve sits down with Edu Samayoa to talk about how Shopify merchants can stop losing money to daily operational chaos and start winning it back. Edu walks through how Thinkr’s AI agents are changing the game for ecommerce—automating inventory and marketing tasks, and delivering the right insights at the right time when you need to make decisions. Instead of juggling multiple dashboards or working in disconnected systems, founders and their teams get a real-time AI assistant that works alongside them: bundling products when average order value drops, identifying customers who haven’t bought in a while for win-back campaigns, and catching site issues before they start costing real money.

Through actual customer stories, Edu shows what’s possible when brands start using AI agents the right way—they’re not just staying afloat, they’re growing sales and turning those long, draining status meetings into quick, data-driven action sessions. This isn’t just AI helping you write better emails; it’s AI as your growth partner, handling the busy work so founders can focus on building their business while the agents keep everything running smoothly.

Strategic Takeaways

👉 UX is never “done.” Treat your store experience as something that’s always evolving. Let AI agents test improvements and find ways to remove friction so more visitors turn into paying customers.

👉 Replace dashboards with direction. Stop staring at static graphs trying to figure out what they mean. AI-powered reporting tells you what changed, why it matters, and exactly what to do about it—no more digging through data or getting stuck in analysis paralysis.

👉 Automate to accelerate. Hand off the repetitive stuff—monitoring metrics, pulling reports, scheduling campaigns—to AI agents. This frees up marketing leaders to spend their energy on the strategic work that actually drives growth.

👉 Unify your stack. Stop jumping between individual apps all day. Connect your inventory, marketing, analytics, and support tools in one AI-powered ecosystem so you can make faster, smarter decisions with full context.

👉 Scale with intentionality. For Shopify brands doing $150K+ in annual revenue, Thinkr helps turn operational complexity into clarity—giving you back time, automating confidently, and letting you compete at an enterprise level without the enterprise overhead.

Guest Spotlight

Edu Samayoa
Co-founder & CEO, Thinkr

Edu is on a mission to make AI-powered commerce tools accessible to brands of all sizes—not just the big players with massive budgets. After working with hundreds of Shopify merchants, he’s seen firsthand what works and what doesn’t when it comes to growing an online business. That’s why Thinkr focuses on practical solutions that actually move the needle: personalized customer experiences, reporting that makes sense, and tools that work for both DTC and B2B brands.

Edu and his team believe “good enough” shouldn’t be the goal. They’re giving store operators everything they need to compete at a higher level—ready-to-use strategies, the freedom to test and learn quickly, and data-driven insights that take the guesswork out of scaling. Before Thinkr, Edu founded simplo and served as founding COO at Genie AI, bringing a wealth of experience in building human-centered technology. He holds a double major from University of Colorado Boulder in Engineering Management and Environmental Design.

Links & Resources

Thanks for Supporting the Pod!

Over the past eight seasons, I’ve been incredibly lucky to chat with some of the brightest founders in ecommerce building remarkable Shopify brands and partners shaping the app and marketing ecosystem. Honestly, every conversation has taught me something new, and I’m grateful for the chance to learn alongside you.

What matters most is that this podcast helps you solve real challenges and unlock new growth for your business. Your support, feedback, and stories have made this journey truly special. Thanks for tuning in, sharing your wins and losses, and being part of the eCommerce Fastlane community.

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