✅ When fulfillment becomes your bottleneck — and why the $1–5M revenue range is the sweet spot to outsource, freeing you up to focus on what you do best: product, marketing, and customer experience.

✅ How to scale from one warehouse to a global network — ShipBob’s tech stack connects Shopify, Amazon, TikTok Shop, Faire Wholesale, Walmart, and Target, giving you multi-channel reach without losing visibility or control.

✅ The cash flow hack hiding in plain sight — how Foreign Trade Zone (FTZ) warehouses let you defer duties until products ship, optimizing cash flow and reducing upfront costs when selling internationally.

✅ What matters for complex products — from lot tracking and expiration dates to GFSI/GMP certifications, hazmat handling, and temperature-controlled storage for food, beauty, supplements, and electronics.

✅ Real stories from Q4 in the trenches — including brands that switched fulfillment providers just weeks before Black Friday to rescue their peak season and why it’s not too late to make a move.

Strategic Takeaways

👉 Think of fulfillment as a growth engine, not just a cost center. When you treat logistics as a strategic partner instead of a necessary evil, you unlock operational leverage—letting revenue scale faster than headcount. Dossier ships nearly a million orders annually with just two people on their operations team. That’s the power of getting this right.

👉 Get compliance locked in before it blocks your growth. Certifications like GFSI and GMP aren’t just checkboxes—they protect product integrity and open doors to premium wholesale and retail partnerships. For food, supplements, beauty, or anything with expiration dates, you need airtight lot tracking, quarantine handling, and proper hazmat protocols from day one.

👉 Go multi-channel without losing your mind. Integrations with Shopify, TikTok Shop, Amazon, Walmart, Target, Faire, and platforms like Symbio create new revenue streams without drowning you in operational chaos—as long as your fulfillment data flows seamlessly across your entire tech stack.

👉 Don’t let peak season fear stop you from making a switch. ShipBob has onboarded brands in as little as 10 days—including one massive apparel company that moved everything to FTZ warehousing mid-October. If your current setup has you worried about Black Friday, it’s not too late to make a move.

👉 Use FTZ warehousing and regional fulfillment strategically. Foreign Trade Zone (FTZ) warehouses let you defer duties until products actually ship, keeping cash in your account when you need it most. Combine that with region-specific fulfillment hubs in the US, Canada, UK, EU, and Australia for faster delivery and lower shipping costs.

Casey Armstrong
Chief Marketing Officer, ShipBob

Casey Armstrong joined ShipBob as CMO in 2018 and has been at the helm of one of the most impressive growth stories in ecommerce fulfillment. During his seven-year tenure, he’s helped scale the company from a handful of US fulfillment centers to a global operation shipping over 100 million orders annually across 60+ facilities worldwide—a 40x growth trajectory that few companies ever achieve.

Before ShipBob, Casey served as VP of Marketing at BigCommerce, where he managed millions in ad spend, acquired millions in net ARR, and drove billions of organic pageviews. He also held leadership roles at Watchmaster, bringing both B2B and B2C marketing expertise to the table.

What sets Casey apart isn’t just the numbers—it’s his ability to translate complex supply chain challenges into practical solutions that founders can actually use. Whether he’s helping brands execute last-minute warehouse migrations before Black Friday, navigating the new tariff landscape, or unlocking cash flow advantages through FTZ warehousing, Casey brings real-world insights from the front lines of thousands of merchant relationships. This is his third appearance on eCommerce Fastlane, making him one of the most requested guests in the show’s 425-episode history.