A branded payment card is a physical or virtual card with a customized design.
This means that a company in need of a white label card issuing solution by Wallester. Оrder cards in a design that matches their corporate identity. The custom design of the cards, created by your company, will become a part of your brand’s visual style, serving as a subtle tool to enhance brand recognition.
This is exactly why such cards are ordered. You can display your logo, use your brand colors, and include other elements that create a strong association with your brand.
Who Can Use Branded Payment Cards?
Branded White Label payment cards by Wallester are not only suitable for large corporations and financial institutions, although, of course, large businesses often utilize this service.
At the same time, the issuance of branded cards with custom designs is becoming more common. This is driven by the expansion of the fintech sector and the growing number of partnerships between different brands. Additionally, it has led to an increase in the variety of marketing tools, where a branded card can be one of the components.
Currently, branded payment cards are ordered by:
- Companies of all sizes that issue internal business expense cards for their employees;
- Companies and enterprises that issue branded payroll cards for their employees;
- Brands that, in collaboration with banks, offer favorable shopping conditions and the best prices for their services;
- Brands that place their logos on payment cards to increase brand visibility, such as marketplaces, travel agencies, etc.
Therefore, any brand can benefit from the White Label service by Wallester. The cards offer maximum convenience. Wallester ensures card issuance, support, expense analytics, customizable settings, the ability to set card limits, and much more. Corporate cards with custom designs are a cost-effective solution, as the first 300 payment cards (virtual or physical) are issued for free. The company can also choose a pricing plan that provides even more benefits, features, and useful options.
Is It Worth Using White Label Cards in 2025?
According to Allied Market Research, the payment card market grows annually by 19.5%. This shows the increasing demand for payment cards. This trend is linked to the fact that people are increasingly using cards instead of cash, and online purchases have become more frequent. Another reason for the growth in the payment card market is that people are now using solutions, offers, and products from several banks simultaneously, storing funds across different financial institutions. This allows customers to study the service conditions of various banks and choose the most convenient and beneficial options.
So, if you’re still considering whether to issue branded payment cards with your logo or corporate colors, this research indicates that such a step would be reasonable and economically justified.
Advantages of Branded Cards
If you’re still unsure whether this solution is right for your business, here are a few more important arguments. Wallester handles card issuance and support and provides advantageous usage conditions. For example, you can make payments in euros without commissions. The system also offers a convenient environment for managing settings, including for corporate use. This positively impacts business processes, significantly simplifies cash flow within the company, and reduces employee workload.
When it comes to specific advantages of branded payment cards, these include:
1. Increased customer loyalty
77% of customers expect personalized service from brands. When a company offers this, customers are more likely to recommend the services or products to their friends.
2. Brand recognition
Customers and potential audiences frequently see your logo during offline purchases, helping them remember your brand.
3. Attractive conditions
Wallester’s White Label platform also offers beneficial terms. You can quickly issue any number of cards with the most attractive service conditions.
4. Security
The white-label Wallester platform cards offer favorable and secure transactions. Technologies such as 3D Secure authorization, PSD2, AML & KYC, and PCI-DSS are used to protect funds and data privacy.
The card is issued with access to your main bank account — debit or credit. You can also connect additional features to this card. For example, it can integrate with loyalty program accounts or be used as gift or prepaid cards. These tools are especially useful for managing payroll projects, accounting, and generating reports.
Thus, Wallester branded payment cards offer an effective, simple, and convenient solution that any company can use.
This solution provides many benefits, meets the demands of the times, and makes numerous tasks easier, with tangible results.
