Here’s the reality—ad costs are up nearly 30% since 2020, and most Shopify brands are feeling the squeeze. But you don’t have to just accept shrinking margins or let iOS tracking headaches derail your growth. This edition is your tactical roadmap for thriving in a world where every click costs more and performance data is harder to trust.
Inside, you’ll get founder-to-founder insights from two high-impact podcast episodes:
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Discover the M3 Method with Sam Piliero (ex-VaynerMedia, BarkBox): Learn how to precisely allocate your budget for maximum ROAS, build predictable campaign structures, and use cost caps like the pros—plus why authentic, founder-led UGC outperforms polished ads in today’s market. You’ll also get a real-world example of how BarkBox unlocked massive growth by simply shifting ad spend to the right days of the week.
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Explore partner marketing with Michael Cole from Everflow: See how diversifying into partner and affiliate marketing can deliver reliable returns—even as Facebook and Google become more expensive and unpredictable. Get tips for recruiting high-value partners, smarter attribution beyond last-click, and how to pass better conversion data back to your ad platforms for improved performance.
This week’s Knowledge Drops deliver:
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How to elevate your IRL events beyond headcount metrics—using AI personalization, “phygital” (physical + digital) experiences, and sentiment analysis to turn attendees into loyal advocates, not just one-time customers.
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A deep dive on Hyros, the attribution platform that finally brings clarity to your ad spend post-iOS 14. Learn how multi-touch, server-side tracking can help you confidently scale winning campaigns, eliminate wasted spend, and map the full customer journey across platforms.
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Tool of the week: Opensend—capture emails from high-intent, anonymous visitors and seamlessly grow your Klaviyo list, so you can retarget window shoppers and unlock hidden revenue without extra ad spend.
If you’re ready to ditch the “spray and pray” approach, cut wasted budget, and future-proof your Shopify growth with proven frameworks and next-move strategies, this edition is packed with actionable insights you can implement today.
