Here’s the thing—while most Shopify brands are fighting over the same ad channels, the real winners are quietly stacking new buyers from marketplaces like Etsy and future-proofing their growth with AI. This edition cracks open the exact playbook that took Dylan Jahraus from Etsy side hustle to seven-figure Shopify brand—and reveals how you can do the same, no matter your niche.
Inside, you’ll get founder-to-founder insights and actionable frameworks:
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Why Etsy isn’t just for crafters anymore—95M+ buyers are primed for unique, high-value products, and the smartest brands are using Etsy as a top-of-funnel magnet to pull new fans into their Shopify ecosystem (without burning cash on ads).
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Dylan’s step-by-step system for mastering Etsy SEO, standing out with killer photos, and syncing inventory/pricing across platforms using tools like Vela—so you never double up on work or miss a sale.
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How to bridge Etsy buyers to your Instagram and Shopify store, building a community and owning your customer data for long-term retention and higher LTV.
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The new rules of ecommerce discovery: AI search engines like ChatGPT and Perplexity are where shoppers are finding products now. If your store isn’t optimized for these platforms with structured data and first-party insights, you risk being invisible while competitors scoop up high-intent traffic.
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Anthropic’s CEO warns that up to 50% of entry-level jobs could vanish in five years—so smart brands are automating the busywork with Shopify Magic, Gorgias, and Klaviyo AI, then doubling down on creativity and community to build a moat AI can’t touch.
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Tool of the Week: Retention.com. Identify up to 98% of anonymous visitors, grow your email list 10–15x faster, and reclaim lost revenue by supercharging your Klaviyo flows and retargeting—even as privacy rules tighten.
If you’re ready to stop leaving money on the table, build a real marketplace moat, and unlock new waves of growth with AI and Etsy, this edition is your tactical roadmap.
