The best ecommerce experiences feel personal, and the fastest-growing brands are making that happen at scale. With the launch of Concierge SMS, we’ve seen firsthand how top merchants are prioritizing speed, simplicity, and relevance to deepen customer relationships and drive more revenue.
So we tapped three of our elite agency partners—CQL, eHouse, and Iamota—to share how they’re helping brands turn one-size-fits-all journeys into tailored, high-impact experiences.
From transforming the customer portal to mapping out the first 180 days of onboarding and using subscriber signals to power retention, these strategies are designed to boost engagement and lifetime value without adding complexity.
They’re simple, effective, and yours for the taking.
Transform the customer portal into a dynamic marketing tool
“Recharge’s solution empowers brands to personalize the customer experience by transforming the customer portal into a dynamic marketing tool. By leveraging Recharge’s existing customization capabilities, brands can take transactional ‘My Account’ customer portals and optimize them into a canvas for marketing efforts—introducing upselling, cross-selling, and subscription modification options without compromising ease of use.
By enhancing the customer portal, brands can maintain a seamless user experience with the website and the subscription experience, encouraging deeper customer engagement and increased lifetime value.”
Prioritize their first six months
“Focus on the first 180 days. At eHouse, we’ve seen that the most successful subscription brands prioritize onboarding. Mapping out those first six months with thoughtful education and personalized touchpoints can dramatically boost retention and engagement. Start by auditing your customer journey and identifying ways to add clarity and value early on—because first impressions really do matter.”
Leverage Subscriber Data & Analytics to power retention plays
“The best retention plays are rooted in understanding your subscribers—not just who they are, but where they are in their subscriber journey. Dig into key signals like order history, order cadence, churn risk, and engagement. These can inform simple, but powerful retention plays that feel personal and timely.
This could be a win-back offer triggered by a skipped order or a loyalty boost for a long-time subscriber. It’s all about leveraging touch points that show you’re paying attention, adding value and keeping the relationship strong.”
