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Free Reading List: How to Brand Your Business

A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.

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Free Video Series: Ecommerce Inspiration

Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.

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Free Reading List: Copywriting Tactics for Entrepreneurs

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Free Reading List: Online Store Design Tips

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Free Ebook: How to Grow Your Ecommerce Business with Email Marketing

Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.

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Free Reading List: Conversion Optimization for Beginners

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Free Guide: DIY Product Photography

Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.

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Free Guide: How to Find a Profitable Product to Sell Online

Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.

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Free Reading List: Ecommerce Motivation

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Free Download: SEO Checklist

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The Shopify guide to shipping and fulfillment

Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.

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Social media strategy and planning templates

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Free Ebook: Ecommerce Analytics for Beginners

Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.

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Free Ebook: Google Shopping for Small Businesses

Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.

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Free Ebook: Twitter Marketing for Small Businesses

This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.

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Free Reading List: Video Marketing Tips and Tricks

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Free Reading List: Customer Service Strategies

Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.

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Free: Business Plan Template

Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.

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Free: Competitive Analysis Template

By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.

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Free: SWOT Analysis Template

Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.

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Free: Press Release Template

To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.

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Social media strategy and planning templates

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Free Checklist: How to Interview a Third Party Logistics Provider

Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.

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Free Checklist: Are You Ready to Outsource Your Fulfillment?

Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.

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Free: Shopify Store Trust Checklist

Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.

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Free Worksheet: Brand Storytelling

Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.

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Free: The Big List of Business Ideas

To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.

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