Here’s the hard truth—if your Shopify growth feels stuck despite more effort and bigger ad budgets, you’re not alone. The old playbooks are broken, and while most brands are treading water, a select few are quietly building rocket ships by exploiting leverage points everyone else is missing.
Inside this edition, you’ll get founder-to-founder insights and high-impact frameworks:
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Podcast Deep Dive: Go behind the scenes with Clean Boss as they take on billion-dollar giants like P&G and Clorox—and win. Chief Digital Officer Nevin Jethmalani reveals how they turn celebrity credibility into real category dominance, why they’re doubling down on TV in 2025 (with MER tracking to prove ROI), and how their Shopify-Amazon-Walmart feedback loop creates unstoppable momentum. Plus, discover their “post-iOS secret weapon” for attribution and the Amazon flywheel strategy that shot them to #1 in their category within 30 days.
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Knowledge Drop #1: Why your digital PR strategy is probably bleeding money. The winning brands aren’t blasting generic press releases—they’re mining their own customer data for irresistible stories, positioning founders as trusted experts, and tracking actual revenue from coverage (not vanity mentions). Learn how premium assets and exclusive research are attracting journalists—and why this approach is the new moat in an AI-driven search world.
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Knowledge Drop #2: The AI SEO shift your competitors are missing. AI isn’t just for writing product descriptions—it’s automating keyword research, technical audits, and content optimization, while “Generative Engine Optimization” (GEO) gets your brand featured in AI Overviews. See how smaller brands are now out-ranking giants, and why AI-powered SEO is the new equalizer for Shopify stores ready to play offense.
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Tool of the Week: Opensend. Forget pop-ups—this tool quietly identifies up to 98% of your anonymous site visitors and turns them into a real, marketable audience. Early adopters are seeing $85,000+ in new revenue in 30 days and 55% open rates by reaching high-intent shoppers who would’ve otherwise disappeared.
If you’re ready to get off the growth treadmill, build a true unfair advantage, and future-proof your Shopify brand with what actually works in 2025, this edition is your blueprint.
