Shopify Ecosystem

The New Reality Of Loyalty: Consumers Want Brands To Earn It


NEW YORK – March 8, 2022 – Amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data, Yotpo’s annual State of Brand Loyalty survey reveals just how hard brands have to work to earn loyalty that drives positive business outcomes. Nearly 40% of global shoppers said they’d need to buy from a brand five or more times before they would consider themselves loyal — an 11% increase YoY. Additional findings further prove that today’s consumers want to feel valued every time they shop, and they expect their relationships with brands to go far beyond the transaction.

Top of mind for consumers is how their personal information is being used. Data transparency is incredibly important, and the majority of consumers (68%) are willing to share information with brands they love in exchange for more personalized loyalty experiences and rewards. Consumers also expect more from the brands they do business with, beyond quality products and services …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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