The digital market is forever changing as more people find themselves online and the demand for technology grows. As consumers, we expect a lot from online businesses, and user experience plays a big part in whether or not we purchase a service or product.
With 1.5 billion social media users across the globe, it’s a market that must be taken advantage of by businesses online or those yet to move to a digital platform.
What are significant digital marketing trends likely to occur in 2023? This guide will look at digital marketing trends likely to crop up in 2023 and how they could influence your marketing efforts. A digital marketing career path is becoming more popular, leading to more competition and brighter minds constantly changing the landscape, so adapting to a changing market is critical.
The benefits of digital marketing for your business
What are the benefits of digital marketing when it comes to your company? Here are some of the benefits that can come with utilizing digital marketing when growing your business. Whether it’s a new start-up or you’ve been established for a while, it’s all relevant.
Targets the right audience
Digital marketing helps to target the right audience through data collection and an awareness of what works for your market. I believe many marketing campaigns rely on knowledge of your audience and what they need to engage with your business.
Digital marketing offers many opportunities when it comes to gaining data and using that same data to help improve the success rate of your marketing efforts.
Optimizes conversion rates and improves them
Only some businesses optimize their conversion rates as best as possible. Only about 22% of businesses are satisfied with their conversion rates. That means more effort must be made to convert potential leads into customers.
With help from digital marketing, a potential market of customers can be engaged and hopefully will be convinced to convert.
Increases customer loyalty
In this modern age of business, there’s more focus on retaining customers for longer rather than just getting a single transaction and moving on to the next person.
Customer loyalty is a significant way of gaining trust and commitment to your brand and business. Digital marketing can keep your brand in the public eye and encourage customers to return repeatedly.
Gain better credibility
As a business, for individuals to engage and buy from your brand, they need to see a positive reputation and a following of customers that can validate the reliability of your business. This type of marketing can help with better credibility and more trust within your brand.
8 Big Digital Marketing Trends You Need To Consider For 2023
What digital marketing trends should you be looking out for in 2023? If your marketing team is struggling for inspiration or your current strategy has become stagnant, here are some fresh trends that will transform your future marketing efforts.
1. Gathering zero-party data through practices like form building.
Big data has become significantly more important to businesses than ever before. However, the way we gather data has had to change due to privacy laws in place across the globe.
When it comes to digital marketing, a hot trend in 2023 will likely involve businesses being more proactive in gathering intel through various practices. For example, form building can help find out information from your customers that could influence your next product launch or service.
You can click here to learn more about form building and the benefits it can have when collecting data for your business. With forms, they can be short and sweet to keep users engaged and to have a better success rate in gathering that data.
2. Email marketing for product launches and small businesses becomes more influential.
Email marketing is, by far, one of the best marketing methods currently being used. With 89% of marketers using email marketing primarily for generating leads, it’s a trend that will continue thriving into 2023. Almost everyone has an email account, making it highly accessible for brands and businesses to connect with their customers.
Regarding product launches, it’s beneficial to use email subscriber lists to reach existing customers and those that have perhaps signed up but not bought anything yet. Product launch emails for small businesses can help significantly widen the profit margins you make as a business during what is often a critical time for a new company.
3. More creativity will come through marketing apps like SurveyMonkey.
There are a lot of applications and tools out there that can help with creativity when it comes to marketing. Creativity is what will undoubtedly become more prevalent as we enter 2023. With so much competition and content to compete with, every piece of marketing you put out as a business must have the best chance of getting noticed and engaged.
SurveyMonkey is a prime example of utilizing creativity through email marketing. There are also plenty of options as an alternative to SurveyMonkey, so it’s always good to compare platforms and pricing to get the best deal for your budget.
Many businesses will need to explore what hasn’t been done yet regarding creative marketing methods outside of traditional practices. From Facebook Live to Tiktok Shop, there are many new opportunities for making your marketing efforts more creative.
4. Real-time messaging platforms will be great for data collection.
Consumers want everything, and they want it all as quickly as possible. With many marketing teams, real-time messaging platforms have become an excellent opportunity to reach customers quickly, directly, and for data collection.
As digital marketers, the more these real-time messaging platforms mature, the more they can make from it when it comes to customer data. They can almost become a data hub that can store everything you’ll need to understand more about your customer than ever before.
5. Influencer marketing will continue to boom.
It’s no surprise that influencer marketing will continue to boom throughout 2023. As of now, it’s responsible for bringing in, on average, $5.20 for every $1 spent on this type of marketing.
What was once only used by a handful of marketers is now being used by almost every digital business. Some influencers‘ influence can generate a great ROI, whether through Tiktok, Instagram, YouTube, or companies collaborating with these users.
Businesses should be careful when understanding exactly what type of influencers they need for their brand. Marketers can fall short with this type of marketing because they’ve chosen the wrong individuals with no relevant audience or reach.
6. Customers will want more gratification when shopping with brands.
Instant gratification is required in a digital world where customers hold most of the power. When shopping online, they want to get what they want instantly. Any delays or having to wait is going to lead them to go elsewhere.
That’s why a marketing team needs to think proactively rather than just reacting when customers approach with a query. For example, having a helpful knowledge base that customers can access can help answer questions that might stop them from buying.
7. Outsourcing to digital marketing agencies will be popular.
As a small business or a big one, for that matter, outsourcing remains a great way to get more done. No company wants to be held back by opportunities because they’ve not got enough resources in-house.
If you need more help with marketing, why not outsource the help of digital marketing agencies? This could be the difference between making a little progress over the first year to making big moves in the industry for small businesses and start-ups.
Many of these digital marketing agencies also have much more knowledge to share and implement into growing trends within the digital environment.
8. Chatbots will be found on more websites for user experience.
Chatbots have become more useful for marketers and, as such, have become another source of investment. They help small businesses and those operating only some day hours to answer queries and engage with customers who might need assistance outside of working hours.
According to Drift, many websites are now incorporating this into their business, with chatbots being the fastest-growing brand communication channel.
Bonus Tip: 9. The rise of machine translation in multilingual content marketing
Most of the content online is written in English, which limits their audience. Most non-native English users use online translation tools, which could mistranslate and misbrand your content. Due to this, multilingual content creation is on the rise, especially with the rapid development and accessibility of machine translation (MT). However, overreliance on MT may produce the same results as online translation tools. For this reason, machine translation post-editing, popularly known as MTPE, has been widely appealing to digital marketers as it merges advanced technology and the skills of native translators to produce multilingual content that accurately conveys the marketing message and avoids marketing blunders.
Keep up to date with the latest digital trends in 2023
If you want to make significant improvements with your brand when it comes to marketing, make sure you keep up to date with the latest digital trends in 2023 and keep reading the Thriving with Shopify Blog and listen in each week to Steve Hutt and his expert Shopify Partner guest on the eCommerceFastlane Podcast.
Knowing the latest ecommerce trends for 2023 and implementing them successfully will help grow your Shopify business to new heights.