Here’s the summer shakeup most brands are missing—Google’s latest update has quietly made 90% of Shopify stores invisible, but this edition gives you the blueprint for scaling from 3,000 to 70,000+ visitors with an SEO system built for the AI era.

Inside, you’ll get founder-to-founder takeaways from a must-listen podcast episode and deep-dive frameworks:

• Discover the four-bucket SEO system from 180 Marketing’s Jeff Oxford, who shares how SportsGearSwag scaled from 3K to 70K monthly visitors—and why most brands waste time on blog hacks while traffic quietly dries up.
• Uncover how to flip Google’s new rules in your favor: Supercharge your collection (category) pages, implement buyer-driven content, and focus where the real revenue happens. Stop chasing vanity blog traffic that barely converts; instead, learn why 200–300 words of intent-based content on your key Shopify collection pages now drive 874% average ROI.
• Get the playbook for backlinks that matter in an AI-first world: third-party roundups, product “best of” lists, and strategic placements that boost your brand’s authority in both Google’s traditional index and AI search results.
• Knowledge Drops of the Week break down:
  • The nine ranking signals used by seven-figure Shopify brands that are quietly stacking organic sales while others chase myths. Learn how to optimize for searcher intent, update your top pages, and measure strategic engagement to stay on page one—even as AI overviews devour more clicks.
  • The terrifying new reality: AI “answer engines” are replacing traditional search. Now, 90% of queries are question-based, and up to half of all searches surface AI summaries that cite only “trusted” brands. If your Shopify site isn’t being mentioned, you’re practically invisible—even if you “rank.”
• Plus, get the system forward-thinking brands are using to recover 98% of lost traffic—turning anonymous visitors into real, addressable leads and seeing up to 48x ROI, while most competitors just watch their numbers fall.

If you’re ready to put “hope and hustle” SEO behind you, build an unfair advantage, and make your store visible to both humans and AI shoppers, this edition is your tactical roadmap to dominating Q4 and beyond.

This edition is your action plan for Q3 and beyond: if you’re ready to move past incremental gains and build true unfair advantages—by capitalizing on neglected channels with sky-high engagement and profit—now’s the window.