Here’s something you don’t hear every day: the fastest-growing DTC brands are using creator partnerships and a new breed of acquisition strategy to outpace the competition—and this edition shows you exactly how they’re doing it.
Inside, you’ll get founder-to-founder insights from two must-listen podcast episodes:
-
Crack the code on creator commerce with Insense’s Danil Saliukov. Learn how to adapt to privacy-first advertising, leverage user-generated content for real growth, and turn TikTok Shop into a revenue engine. We dig into hybrid creator compensation, smarter content rights, and why influencer partnerships are evolving fast in 2025.
-
Get the inside story from Society Brands’ Michael Sirpilla on scaling to $100M+ by partnering with founders—not just buying them out. You’ll discover how their “second exit” approach lets you keep building wealth after a sale, why DTC can outperform Amazon, and how sharing tech and resources across 12 brands is creating a new playbook for eCommerce success.
This week’s Knowledge Drops deliver two frameworks you can put to work right now:
-
Transform your blog into a sales machine: Find out the #1 mistake killing most eCommerce blogs, how to pick high-intent topics that attract buyers, and the content format driving 47% more conversions. It’s not just about Google rankings anymore—it’s about binge-worthy, action-driving content powered by AI and data.
-
Media monitoring as your secret weapon: See how top Shopify brands are using real-time tracking to spot trends, prevent PR crises, and uncover influencer opportunities before the competition. AI-powered tools are making it easier than ever to protect your brand and turn insights into revenue.
Plus, you’ll get the lowdown on a tool that helps you capture high-intent window shoppers and grow your Klaviyo list—perfect for stores with 15,000+ monthly visitors who want to unlock hidden revenue without extra ad spend.
If you’re ready to reimagine creator partnerships, future-proof your acquisition strategy, and turn every channel into a growth lever, this edition is your roadmap.
