Time Between Orders: The Marketing Personalization Metric

Time between orders is a metric that shows the duration between a customer’s orders, and in effect, how long it will likely take customers to place their next order.

Time between orders can be used to create powerful, personalized, and valuable marketing automations (more on that below). But first, here’s Jeremy, Dir. of Marketing at Daasity, for more on the metric:

Leveraging Time Between Orders in Marketing

Time between orders is a wildly underutilized and wildly powerful metric to use in your marketing. Specifically, it can be used to send ultra-personalized messaging to customers based on their purchase behavior…

And to take it to the next level, it can be used to automate personalization!

For example, one of our customers uses Daasity’s time between orders calculation to automate marketing offers to customers:

By leveraging Daasity Audiences (a tool that allows brands to push any data point to their marketing platforms such as Klaviyo, Attentive, and Facebook), our customer ECD built successful, sophisticated subscription-like email flows based on time between orders data in Klaviyo.

The flows in Klaviyo send all their customers reminders about when to purchase again, based on their previous purchase behavior (i.e., their individual time between orders). Daasity automatically updates every customer’s Klaviyo profile based on their purchase behavior, so once the automation was built, it kept itself updated.

The result? A 1-to-1 personalized marketing automation.

Sound too good to be true? It’s not. We’ve made perfecting eCommerce Analytics our business so that you can focus on yours.

If you’d like to see more about how Daasity works, check out our on-demand demo.