Time Between Orders: The Marketing Personalization Metric


Time between orders is a metric that shows the duration between a customer’s orders, and in effect, how long it will likely take customers to place their next order.

Time between orders can be used to create powerful, personalized, and valuable marketing automations (more on that below). But first, here’s Jeremy, Dir. of Marketing at Daasity, for more on the metric:

Leveraging Time Between Orders in Marketing

Time between orders is a wildly underutilized and wildly powerful metric to use in your marketing. Specifically, it can be used to send ultra-personalized messaging to customers based on their purchase behavior…

And to take it to the next level, it can be used to automate personalization!

For example, one of our customers uses Daasity’s time between orders calculation to automate marketing offers to customers:

By leveraging Daasity Audiences (a tool that allows brands to push any data point to their marketing platforms such as Klaviyo, Attentive, and Facebook), our customer ECD built successful, sophisticated subscription-like email flows based on time between orders data in Klaviyo.

The flows in Klaviyo send all their customers reminders about when to purchase again, based on their previous purchase behavior (i.e., their individual time between orders). Daasity automatically updates every customer’s Klaviyo profile based on their purchase behavior, so once the automation was built, it kept itself updated.

The result? A 1-to-1 personalized marketing automation.

Sound too good to be true? It’s not. We’ve made perfecting eCommerce Analytics our business so that you can focus on yours.

If you’d like to see more about how Daasity works, check out our on-demand demo.

A Data Nerd 🤓 on a mission to make more eCommerce businesses successful. Jeremy heads up Marketing at Daasity, where he is constantly looking for the next great way that brands can unlock more growth from the data they already have. When Jeremy isn’t obsessing over data, he hosts the Messenger Mastermind Podcast, which is focused on bringing the latest eCommerce Marketing tactics to growing DTC brands.

Special thanks to our friends at Daasity for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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