Most real estate SEO companies either charge way too much, deliver way too little, or flat-out don’t understand how this industry actually works.You’ve probably seen the claims. “We’ll get you on page one!” “Dominate your market!” Blah blah blah. Sounds great — until you drop five figures and realize your site still can’t rank well and you can’t transfer your site to someone else without paying thousands in early cancellation fees.

This list isn’t about who has the fanciest branding or biggest sales team. It’s about who actually gets results, who’s worth the money, and who to stay away from. Some of these companies can help you crush it online. Others? Let’s just say there’s a reason they’ve been sued more than once.

And if you’re thinking about hiring a generic SEO agency that doesn’t specialize in real estate? Yeah, we’ll talk about that too — and why that can be a waste of time and money.

Let’s get into it.

1. InboundREM

Best for: Agents who want content-first SEO that builds long-term lead flow

InboundREM is built around a simple premise: content and SEO should drive real, organic traffic — not fluff metrics or generic keyword stuffing.

Led by founder Robert Newman, InboundREM works mostly with mid- to high-level agents who are serious about dominating local search through blogs, neighborhood guides, IDX listings, and on-page optimization that actually converts.

The company focuses heavily on transparency, data-backed strategies, and WordPress builds that remain fully owned by the client.

Unlike most agencies, they won’t lock you into proprietary platforms or long-term contracts without explaining what you’re paying for.

Their lead generation model is SEO-first, and often outperforms even high-dollar ad budgets in the long run.

Pros:

• Full content strategy + technical SEO execution
• WordPress builds you own outright
• Transparent, educational approach
• Emphasis on long-term ROI over short-term tricks

Cons:

• Takes time to see full results
• Less design-focused than competitors like Luxury Presence
• Limited availability due to high demand

InboundREM Pricing Overview

Note: InboundREM is transparent about pricing and avoids long-term contracts. Clients retain full ownership of all assets.

2. Real Estate Webmasters (REW)

Best for: High-budget brokerages with in-house teams to manage the platform — but proceed with caution

REW has been around for years and is known for building high-performing IDX websites paired with enterprise-grade SEO tools.

On paper, it looks like a top-tier solution. But dig a little deeper and the picture isn’t quite as rosy.

While their sites can and do rank well — when managed properly — the company has developed a reputation for overly aggressive sales tactics, poor client support, and locking agents into long, expensive contracts.

Numerous lawsuits and public complaints have also raised concerns about their business practices. For a platform that charges tens of thousands of dollars up front (and often more for custom work), you’d expect better accountability.

If you have an in-house SEO team or are working with a consultant to manage the backend yourself, REW can be a viable option.

But if you’re looking for a transparent partner who’ll explain their SEO playbook or give you clear ownership over your web assets, this probably isn’t it.

Pros:

• Powerful IDX tools and customizable SEO framework
• Solid technical performance (speed, structure, etc.)
• Ability to rank well with enough effort and oversight

Cons:

• Extremely expensive — often $20K+ before monthly fees
• History of lawsuits and negative client feedback
• Rigid contracts, difficult cancellation process
• SEO strategy often opaque or upsold after the fact

Real Estate Webmasters (REW) Pricing Overview

Note: REW sites are proprietary. You typically don’t own your website outright and transferring is difficult.

3. Luxury Presence

Best for: Top-producing agents in luxury markets who want beautiful design + SEO — and are willing to pay for it

Luxury Presence is widely considered the go-to agency for agents in high-end markets who want a site that looks as good as it performs.

They combine modern, elegant designs with solid on-page SEO features, including local targeting, responsive layout, and fast-loading architecture.

You can definitely get results with them — but expect to pay for every detail. Between setup fees, subscription costs, and any extra SEO work, the price tag is steep.

It’s often worth it for agents closing multi-million-dollar deals, but it may not pencil out for the average agent.

This platform is polished and performs well, but you’re largely buying into a design-forward ecosystem.

If your focus is ranking in tough local markets based on content and link strategy, other companies may offer more bang for your buck.

Pros:

• Beautiful, high-converting website templates
• Clean, mobile-friendly code structure for SEO
• Excellent for luxury-focused brand building

Cons:

• Very expensive — both upfront and ongoing
• SEO tools are more foundational than aggressive
• Less transparent around performance metrics

Luxury Presence Pricing Overview

Note: High visual polish, but premium SEO services come at significant added cost beyond base pricing.

What About General SEO Agencies?

So, why not just hire a regular SEO agency and tell them you’re in real estate?

While that’s a common route, it rarely leads to the results you want. Real estate SEO is niche-specific.

You’re not selling widgets — you’re working in a hyper-local, high-competition market that relies on things like MLS integration, IDX feeds, interactive map searches, zip code filters, neighborhood guides, and dynamic property listings.

General SEO agencies tend to miss these details. They might optimize blog posts or add alt tags, but they likely won’t know how to integrate listings, manage schema markup for property details, or structure your site to compete against Zillow and Redfin.

And if they do learn, you’ll end up paying them to play catch-up.

Unless the agency can show real results in real estate SEO, you’re better off with someone who specializes in it full time. The learning curve is just too steep.

General SEO Companies Offering Real Estate Services

Note: While pricing may seem affordable, general SEO agencies typically lack real estate-specific tools, like interactive map searches, listing feeds, and MLS-specific schema — resulting in underwhelming SEO performance.

Final Thoughts

The real estate SEO space is crowded — and honestly, a little confusing. Some agencies deliver. Others overpromise, underdeliver, and lock you into deals that cost more than they’re worth.

InboundREM stands out as the most balanced mix of performance, transparency, and long-term value. Luxury Presence offers great design and decent SEO — if you’ve got the budget.

And while REW has technical muscle, their business ethics and pricing structure make them hard to recommend without major caveats.

Your website should work for you. Not the other way around.

If you’re investing in SEO, go with a team that lives and breathes real estate — not one that’s just trying to fit your industry into a generic template.