Key Takeaways
- Outpace competitors by ensuring your ecommerce site works flawlessly on mobile devices.
- Implement a structured sales funnel to systematically attract and convert new customers online.
- Build lasting customer relationships and loyalty through exceptional support and service.
- Recognize that social media platforms offer powerful opportunities for direct sales and customer interaction.
As a business owner, you might rely on ecommerce to enable you to boost your sales online as well as through a physical high street store.
Whatever your business sells, ecommerce can be an essential part of your online presence, and can enable you to push your visibility further afield with ease.If you’re interested in improving your ecommerce sales, here are five top tips to get you started.
1. Optimise Your Website for Mobile Use
Many customers now use their mobile devices for shopping and browsing, as it’s a quick and efficient way to buy essential products and treats.
Ensure that your website is optimised for mobile usage, including an easy to navigate ecommerce system. If a customer has to wait for a page to load, they are likely to exit. This will increase your website’s bounce rate and your traffic will likely reduce.
2. Increase Your Traffic with a Sales Funnel
Sales funnels are ideal for enabling you to grow the scale of your sales substantially and attract new customers.
By using experts like Funnelsmiths for your lead generation, you can rely on positive growth for your business, and a custom approach that is catered to your target audience.
Whether you’re a local business hoping to gain strength in the immediate market, or a larger business hoping to grow internationally, using expertise from companies like Funnelsmiths will enable you to expand your company to new heights with ease.
3. Engage in Social Media Marketing
Social media marketing is one of the biggest ways to influence your ecommerce engagement. Some platforms like TikTok are extremely useful and effective for in-app purchasing, particularly for impulse buying.
Other platforms can be used for marketing instead, and by implementing high quality photographs into your posts, with catchy captions and the use of hashtags, you can encourage users to interact with your website.
If you need some assistance with scheduling your social media posts, applications like Hootsuite can enable you to schedule your posts in advance. This will allow you to achieve regular engagement with your customers effortlessly.
This could come in the form of making a purchase or signing up to your newsletter. This engagement will also encourage loyalty and remarketing.
4. Create Deals and Offers
There’s nothing a customer loves more than a good deal, especially around marked occasions of the year such as Valentine’s Day, Christmas, Easter and Halloween. By discounting your goods throughout these occasions, your customers are more likely to buy larger quantities for loved ones.
Whether you go for a buy one get one free deal, or a 50% off voucher, these are prime ways to encourage your customers to invest in your products. You could even register your business with sites like Wowcher to promote your company whilst offering excellent and exclusive deals and discounts.
5. Ramp Up Your Customer Service
If you want to increase sales both in ecommerce and on the high street, excellent customer service is key. By prioritising your customers’ needs and ensuring that they get the service they’ve always dreamed of, you can be sure that you’ll win their loyalty in the long term.
Do you have any tips for boosting your ecommerce sales? Share your thoughts in the comments section below!
Frequently Asked Questions
Why is optimizing my website for mobile so important for ecommerce?
Many customers prefer shopping on phones and tablets for convenience. A slow or difficult-to-use mobile site frustrates users, causing them to leave quickly, which hurts your potential sales and increases your site’s bounce rate negatively impacting search visibility.
How does a sales funnel help increase online sales?
A sales funnel guides potential customers through stages, from initial awareness to making a purchase, helping you attract new leads and nurture them systematically. This structured approach increases the chances of conversion compared to simply hoping visitors buy immediately.
What makes social media effective for ecommerce marketing?
Social media platforms allow direct engagement with potential buyers and enable targeted advertising to reach specific audiences interested in your products. Some platforms even facilitate in-app purchases, making buying easier, especially for impulse items, driving direct sales.
Are special offers and discounts really that effective for ecommerce?
Yes, promotions like percentage discounts or buy-one-get-one-free deals strongly motivate customers to purchase, often in larger quantities, especially during holidays. Offering good value encourages immediate sales and can attract new customers looking for deals.
How does customer service impact ecommerce sales specifically?
Excellent customer service builds trust and loyalty, encouraging repeat purchases which are vital for long-term ecommerce success. Positive experiences lead to good reviews and word-of-mouth referrals, attracting new customers without additional marketing spend.
What’s the first step to improve my website’s mobile experience?
Start by testing your website’s current performance on different mobile devices using online tools or simply navigating it yourself on a phone. Pay attention to loading speed, ease of navigation, and how simple the checkout process is on a smaller screen.
Can small businesses benefit from using sales funnels?
Absolutely, sales funnels are beneficial for businesses of all sizes as they provide a clear path for customer acquisition online. Even simple funnels help small businesses capture leads, build email lists, and guide potential customers toward a purchase effectively.
Is it better to focus on one social media platform or use several?
It depends on where your target audience spends their time, but often focusing deeply on one or two relevant platforms yields better results than spreading efforts thinly across many. Choose platforms where your ideal customers are active and tailor your content accordingly.
Besides holidays, when should I offer deals?
Consider offering deals during slower sales periods to boost activity, for clearing out old inventory, or as part of a customer loyalty program. Flash sales or limited-time offers can create urgency and encourage purchases outside of major holidays.
My products sell well in-store; do I still need great online customer service?
Yes, online customer service expectations are high, and a poor experience can deter online sales and even damage your overall brand reputation. Prompt responses to inquiries, easy returns, and helpful support are necessary to succeed in ecommerce, regardless of physical store success.
