There are various touchpoints on the website that allow users to interact with you.
Be it clicking a button, scrolling through the website, or subscribing to a newsletter to get more information. These touchpoints are called micro-interactions.
We will understand different types of micro-interactions and their benefits are used by digital marketing agency in Dubai for scaling up their business.
Micro-interactions: What is it?
Micro-interactions are different touchpoints when users interact with mobile phone apps or websites.
When you enter a wrong password, an error message occurs stating “This username or password is incorrect, please try again”. This is one example of micro-interaction. The progress bar while filling up a long form is another such example.
Such micro-interaction can increase user engagement as they spend more time on the website and therefore, increase user retention as well.
Mainly, there are four types of micro-interactions when it comes to user experience: Trigger, Feedback, Rules and Loops & Modes.
1. Trigger:
When a user clicks on a button, swipes on a header banner, or scrolls a page, this is called a trigger. This is one of the most common and frequent types of micro-interactions generated by users.
2. Feedback:
Feedback is a micro-interaction that interacts with changes in audio and visual form. Say you want to change the color of your chatbot theme on an app or change the color theme of the browser, such micro-interactions fall under this category. Simple animations on the website are also considered as feedback.
3. Rules:
Rules determine the next action after a trigger is set. A trigger is specifically set for the next action in this case. For example, you enter an incorrect username or password and the next action is popping up a prompt. This is how the rule works as a micro-interaction.
4. Loops and Modes:
A loop determines for how long the micro-interaction will take place. It helps to determine if the interaction repeats or if it changes over time.
Let’s explain this with the help of a washing machine example. When a load is washed, the washing machine will play a sound that will remind you to open the door. Until you open it, a sound will play to remind you. Another example is an alarm which you keep on snoozing until you finally wake up.
Four Components Creating Magic Together
These four work interactions work together to create an engaging and intuitive method of enhancing user experience. Designers can create meaningful designs using these micro-interactions to also not only attract users but help them retain them on the website for longer durations.
1. Attracting Users with Visual Cues
Micro-interactions help in user engagement and retention through visual cues. Hovering a button and color changes or animation on the web page are some of the ways that micro-interaction can help in user attraction. Subtle changes in user experience can be provided by an SEO company, have a long-lasting impact on user experience, and may visit the website multiple times, hence increasing website traffic.
2. Guiding Users with Interactive Elements
Micro-interactions help users to navigate through the website and guide them. Websites can be complex at times. Through buttons, scrolling features, and hamburger or sliding menus, users can navigate the website with ease and increase website traffic. This provides a seamless experience of the website to the user.
3. Amplifying User Satisfaction
Instant feedback through micro-interactions helps users to take prompt actions. With this, engagement increases with the website and, therefore, user activity on the website also increases. Positive micro-interactions can leave a positive imprint in the minds of the users and make them repeat visitors. This leads to a delightful website experience for all the users of the website.
Conclusion
User experience and user interface have to be designed by keeping customer in mind. The easier it is for the user to navigate, the easier it becomes to take more actions. A Web designing company in Dubai understands this very well.
Micro-interactions can add personality, to your website, as well as your brand. The targeted audience will have an amazing experience browsing the website. More detail oriented a website is better the result. Dubai digital marketing agency understands this very well. Digital marketing company Dubai will help to achieve more traffic, impressions, and reach to your website through enhancing micro-interactions on the website
Author Bio: Sultan Sheikh is an Writer and SEO expert with over 3+ years of experience in the field. He has a passion for helping businesses improve their online presence and increase their visibility on search engines. When he’s not optimizing websites, Sultan can be found playing Chess or watching movies. With his dedication and expertise in SEO, Sultan is a valuable asset for business owners.
