Shopify Ecosystem

Unlock New Opportunities With Deeper Data Insights

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Review of Tydo: Smarter Data, Smarter Decisions

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Derric Haynie

Mar 15

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10

 mins

Mar 14, 2022

March 15, 2022 12:25

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If you’re still compiling data from multiple sources through spreadsheets and emails, falling down the rabbit hole as you try to decipher what’s valuable and actionable and what’s just fluff, we’ve got just the tool for you. 

Tydo allows you to understand and leverage your data in new ways. Compiling your store’s key growth and performance metrics across multiple sources in one central location, Tydo shows you actionable insights in a personalized dashboard. 

In one easy-to-use platform, you begin to see patterns and opportunities you might have missed previously and review all your key metrics in a daily, weekly, or monthly report card. 

Used by brands such as JUDY, Not Pot, and Dose, Tydo’s product suite offers even more tools that benefit both merchants and operators managing multiple stores. 

So, what can you get from this business intelligence tool? 

Tydo’s suite includes three main tools: 

  1. Report Cards
  2. Portfolio
  3. Platform 

Let’s dive into each one:

Report Cards

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Tydo Report Cards is a free tool that sends the most important growth and performance metrics to your inbox at a daily, weekly, or monthly cadence, helping your team stay up to date on your business. 

We all know that Shopify’s Analytics Dashboard doesn’t give you the full picture of your marketing efforts. You need deeper insights, and Tydo’s Report Cards will give you a pulse check on six important metrics: 

  • Revenue
  • Orders
  • Average Order Value (AOV)
  • Media Spend
  • Blended Cost of Acquisition (CAC)
  • Blended Return on Ad Spend (ROAS)

You’ll see the data from previous periods as well (such as month-over-month and year-over-year reviews) as well as the percentage change.

You can even customize your Report Card with additional metric cards, created in partnership with Sharma Brands, Ramp, Structured, Loop Returns, Blink SEO, Wonderment, and Smile.io. You can add any of these curated metric collections to your Report Card for free:

  • Customer Overview: Net Sales, New/Returning Customer Sales, Total Orders, New/Returning Customer Orders, Net AOV, New/Returning Customer AOV
  • Acquisition: Net Sales, New Customer Sales, Total Orders, New Customer Orders, New Customer Rate, Net AOV, New Customer AOV
  • Retention: Net Sales, Returning Customer Sales, Total Orders, Returning Customer Orders, Repeat Purchase Rate, Net AOV, Returning Customer AOV
  • Finance: Net Sales, Total Ad Spend, Spend as a % of Net Sales, Blended ROAS, Total Orders, Net AOV, DIscounted Orders, Discount Value
  • Fulfillment: Total Orders, Units/Transaction, Returns
  • Operations: Total Orders, Returns, Returns Value, Return Rate
  • Facebook/Google Ads: Spend, Conversions, Cost Per Acquisition, Return on Ad Spend, CPM, Clicks, CTR, CPC, and more

As you can see, Tydo’s metrics cover all areas of business. And, the platform is getting more robust every day. 

Portfolio

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Think of Tydo’s Portfolio tool as an analytics hub for people managing multiple stores (I’m looking at you, agencies). Here, operators can see an aggregate view of multiple brands’ data so that they can make real-time assessments and comparisons. 

Yes, this means no more having to aggregate and export tons of data to  a single spreadsheet just to compare it across all of your brands.

With Portfolio, you can toggle between an individual store or multiple stores at once, and choose which data you want to see or hide. You can quickly see metrics like Average Order Value (AOV), revenue, Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), ad spend, orders, and orders by channel.

Comparing these data points in one place will help you identify anomalies or unique patterns over time.

Platform

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Newly launched, Tydo’s Platform brings together all of your data sources into a single space, allowing you to quickly identify opportunities at large or within a specific channel.

How is Platform different from Portfolio? Platform is a full dashboard, providing even more insight into your business with niche-specific features and automated calculations. Consider it your home for all things Ecommerce.

Platform offers really creative features, such as the ability to build your own unique playbook with data visuals for every function of your business, from finance to cohort analysis, ad channel performance to segmentation tools.

How to Set Up Tydo for Your Store

Here’s one great perk about Tydo: it’s 100% free to use. Also, it takes less than five minutes to set up. 

All you need to do is install the app from the Shopify App Store, sign in with your Google and Facebook accounts, and wait up to 24 hours to receive your first report. (Note: for larger stores, it may take up to 48 hours.)

It’s so easy, and you don’t need an engineer because Tydo is a no-code platform.

Even if you do need support setting up your account, Tydo has a great support team ready to help. And if you consider yourself more technically advanced and want access to a cloud data warehouse, you can contact Tydo’s sales team to get started with that.

Final Thoughts on Tydo

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After diving into Tydo’s three core offerings, it’s clear that this is a great tool for brands that want access to quicker, more-advanced data analytics. 

By connecting your data, marketing sources, and tech tools all in one place, it’s no wonder brands are seeing an impact. In fact, Dose Founder Vasu Goyal said in a Tydo case study, “Everyone looks at CAC, AOV, and LTV. They’re standard. But, the real beauty of data lies even deeper. With Tydo, I can finally get to that level.”

It’s important to allow your data to interact between multiple parties. Tydo wants to make it as easy as possible for you to control when and where you share it, answering your toughest questions and solving challenges through data. 

So there you have it. There’s power in the business intelligence that comes from Tydo, which is why leading Shopify brands like Disco, Not Pot, Cadence, and Dose are using it to access, analyze, and leverage their most important metrics.

Now go see it for yourself. Try Tydo today. 

Special thanks to our friends at Ecommerce Tech for their insights on this topic.
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