The prerequisite for SaaS resilience
For a long time, the conversation around data protection centered exclusively on backup and recovery. Without reliable, granular backups, nothing else works, and resilience simply is not possible. However, as SaaS platforms have moved from being simply peripheral tools to invaluable systems that run core business operations, the requirements have changed. While best-in-class backups are still the essential foundation for any recovery strategy, they are no longer the finish line.
In a SaaS first world, your business can only move as fast as your data. Relying solely on a backup as a means of protection is a risk, and means that work comes to a full stop in the case of an outage.
The cost of reactive recovery
Backup and recovery are inherently reactive because they kick in only after downtime has started and then finished. For many organizations, this assumption has become extremely costly. When critical platforms like Jira or Confluence go down, it is not just a technical glitch; it is an interruption that costs an estimated $9,000 per minute in downstream disruption. If your strategy begins only after the data is lost, you are already behind the clock. This is particularly true for engineering teams, where a system failure represents a complete halt to product delivery and velocity.
The reality of the operational readiness gap
Our recent market research, conducted in December 2025 and published in our SaaS Resilience Report, highlights a significant mismatch between expectation and capability. We surveyed IT and engineering leaders at large organizations and found that while 69% require Jira recovery within a one to four hour window, half of those enterprises rely on manual processes or have no formal recovery plan at all.
This awareness gap is a documented operational reality: 95% of executives are aware of at least one unresolved operational weakness within their technical estate, yet recovery planning has not kept pace with the growing dependence on these tools. Manual recovery simply does not scale at an enterprise level and cannot meet the aggressive mandates that modern businesses have set.
Moving toward failover-ready operations
True SaaS resilience requires moving beyond reactive restoration to a state of constant readiness for any incident. This is why Rewind is building on the foundation of our backup and recovery capabilities and moving toward becoming a failover-ready SaaS resilience platform. Being failover-ready is about making sure organizations are not forced to improvise when a critical platform becomes unavailable. It means having predefined options that keep humans in control while minimizing disruption. By developing capabilities like Pilot Light and Hot Standby on top of our recovery foundation, we are helping organizations meet their recovery expectations in a realistic, operational way.
The next evolution of data protection
Resilience is not just about having a copy of your data handy; it is about maintaining business momentum in the event of an incident, outage, or mistake. As we detailed in our Q1 update, we are strengthening our Enterprise Engine to provide the scale and granular control required to manage risk across complex environments.
We are moving toward a future where businesses can stay operational through incidents, not just recover after the fact. Our goal is to ensure that your team remains the one that never stopped shipping, even during a system outage.
Navid Khazra”> Navid Khazra
Navid is a B2B SaaS marketing leader with experience leading multiple marketing disciplines including product marketing, content, design, demand generation, digital & web, customer marketing and marketing operations.
