If you rely on Klaviyo to power your email and SMS campaigns, you’re already investing in personalized marketing. But as consumer privacy expectations shift and people jump between devices and browsers, it’s getting harder to know who’s actually visiting your site. The result: even the best marketing flows often miss a large share of high-value shoppers — simply because their identities aren’t captured in the moment.
This isn’t a failure of strategy or effort. It’s a sign of how digital marketing is changing. Today’s shoppers leave behind signals as they browse, but if those signals can’t be matched to real, permissioned profiles, they’re as good as invisible to your current campaigns.
The new Klaviyo + Wunderkind Identity Guide takes a practical look at this challenge. Instead of asking marketers to rebuild what works, the guide explores how identity resolution can bring more of your anonymous traffic into your existing Klaviyo programs, without overhauling your tech stack or disrupting your team’s workflow.
From Anonymous Browsers to Real Engagement
The ebook’s key point is simple: most brands can identify only about 30% of their website visitors through Klaviyo, while the remaining 70% slip through the cracks. These are not low-intent window shoppers. Many are genuinely interested but remain out of reach because of cookie restrictions, device changes, and stricter privacy laws.
Wunderkind’s technology addresses this gap by recognizing more of your visitors in real time, matching them to known, permissioned profiles already in your Klaviyo database, or helping you capture that information, compliantly and efficiently. Once identified, these shoppers can receive the personalized campaigns you’ve already built, making your marketing efforts go further.
Tangible Results, Not Just Promises
The guide doesn’t stop at theory. It includes real examples, like the experience of Quad Lock, a leading mobile accessories brand. By combining identity resolution with their Klaviyo messaging, Quad Lock grew its campaign reach by over 70% and saw a significant lift in triggered email revenue. Their results show what’s possible when more of your audience is both seen and reachable.
A Guide for Modern Marketers
For any marketer focused on getting more value from their current programs, without adding technical headaches, the “Klaviyo + Wunderkind Identity Guide” offers a clear, practical perspective. If you’re looking to better connect with your full audience, this resource provides both the context and the path forward.
Ready to see how much further your Klaviyo campaigns can go?
Download the Klaviyo + Wunderkind Identity Guide now.
