Why You Should Manage Social Comments In Your Helpdesk

why-you-should-manage-social-comments-in-your-helpdesk

It turns out most e-commerce merchants are using two distinct tools to manage customer communication. A helpdesk + a social media management app.

How are you managing customer communications for your store?

It turns out most e-commerce merchants are using two distinct tools to manage customer communication. A helpdesk to respond to emails, Messenger conversations, and chats, and a social media management app to respond to Facebook and Instagram comments.

The problem with this approach is that communication is soloed.

For instance, if a customer emails support and comments on one of yours ads with a question, your social media team won’t know about the email, and your support team won’t know about the comment.

On top of that, social management apps don’t provide a lot of context on the customer. You can’t know if you’re talking to a loyal customer, or just somebody who’s seeing your brand for the first time.

Sprout social comments


Comments on SproutSocial, a social media management tool: It’s hard to know who this customer is.

We’re introducing Facebook and Instagram comments on Gorgias.

When a customer leaves a comment, it creates a ticket and suggests a match with one of your Shopify customers. This way, you can see the order history and past conversations with this customer, across email, Messenger and other channels.

Facebook comments and Instagram comments


A Facebook or Instagram comment thread on Gorgias

When you reply to a comment from Gorgias, it posts a reply to the comment on Facebook or Instagram.



Facebook comments and Instagram comments


What a response to a comment sent from Gorgias looks like on Facebook!

comments-1


You can also like and hide comments directly from Gorgias.

Facebook comments and Instagram comments


What a response to a comment sent from Gorgias looks like on Instagram!

And the best bit: this works with most of social media ads. You can now manage comments on your ads directly from your help desk.

We hope you’ll enjoy this new feature. Do you have questions on how comments work, or suggestions? We’d love to show you a demo.

Growth Manager at Gorgias

Special thanks to our friends at Gorgias for their insights on this topic.
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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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