Here’s the uncomfortable truth heading into Black Friday: most shops are drowning in conflicting data and “best guess” campaign decisions. This edition is your decisive playbook for cutting through dashboard noise, unifying real profit signals, and plugging conversion leaks before the Q4 rush.

Inside, you get founder-to-founder strategies and hands-on frameworks:

• Attribution Chaos, Solved: Scott Desgrosseilliers (Wicked Reports) reveals his Five Forces framework—so every channel now has a clear “Scale, Chill, or Kill” decision, campaign ROI is finally transparent, and you wield AI to flag wasted spend before it drains holiday profits. Learn why “first-party attribution” becomes make-or-break as platforms diverge.
• Rethink Success for 2026: Forget vanity metrics and 9-figure “growth at all costs.” See how the smartest founders are now building DTC businesses for net-profit freedom, systematizing time off, and using subscription cash flow for real-life flexibility—because a brand that eats your weekends is just another job.
• The Shopify CX Playbook: Learn how the best are driving post-purchase LTV by eliminating friction, personalizing with AI plus human touch, and tracking retention over vanity clicks (think lightning-fast mobile, zero-friction checkout, loyalty nudges, and hybrid support moments).
• Tool of the Week: iCart transforms your vanilla Shopify cart into a no-code profit engine—using cart-drawer upsells, bundles, progress bars, and personalized offers to lift AOV up to 30%. Deployed by 2,300+ merchants, iCart works with your favorite apps and delivers immediate, measurable revenue—just in time for peak shopping.

With just 57 days left to Black Friday, the highest-performing brands are stepping off the data treadmill and doubling down on what’s proven to move the needle—from clear attribution to frictionless customer journeys and AOV-maximizing cart experiences.