10 Benefits Of A Marketing Platform


For brands, the biggest accelerator to success is leveraging an integrated marketing platform that enables you to maximize revenue and scale fast. 

Without a consolidated marketing tech stack, your brand might be stuck relying on various different platforms, resulting in siloed data, difficult time management, and missed engagement opportunities. A disconnected tech stack results in disconnected customer experiences — making it harder to extend lifetime value.

With an integrated marketing platform, your brand can streamline operations and focus on what matters most: delivering cohesive — and high-converting — customer experiences.

There are numerous benefits to a platform that can positively impact both operations and marketing efficacy, but we’ve highlighted the top ten you need to know. 
1. Better understanding of your customers’ preferences with cross-channel data
Without a clear understanding of exactly how your customers are interacting with your brand acros …

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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