With over 95% average open rates, SMS messaging is one of the most effective channels to reach your audience. During the busiest weekend of the year for brands, you can cut through the noise by sending targeted SMS messages that will bring customers to your site.
Running SMS and Facebook Messenger campaigns under one roof gives you the ability to use data collected on both channels to send more personalized messages about your holiday products or sales, post-purchase retargeting, personalized content, and more!
Here are 10 innovative ways you can use SMS marketing for Black Friday Cyber Monday.
Send customers directly to your Black Friday Cyber Monday sale from an SMS message. You can send it to all subscribers or segment messaging using Shopify and Facebook Messenger data to make the SMS message more personal. Add details of products your segmented audience likes or mention ways they've engaged with you in the past.
When a customer goes to check out and abandons their cart, send your abandoned cart message over SMS. Customers are shopping on multiple sites over Cyber Week and are likely to receive an increased amount of communications from all brands they engage with. With over 95% average open rates for SMS, your message won't get lost among the Black Friday Cyber Monday noise.
Send an early access link for your Black Friday Cyber Monday sale to your most valued customers. You can target SMS messages based on Shopify purchasing data to ensure you're giving early access to the right customer segment.
Encouraging your audience to visit Facebook Messenger will help you increase opt-ins to your Messenger channel. Create a personalized gift finder quiz over Messenger and send it to customers so they know the perfect gift to buy their loved ones.
Are you launching an exclusive holiday collection or collaboration for Black Friday? Give customers a sneak peak over SMS by sending a landing page only accessible through your link. Remind them of your brand and generate excitement around what they can expect during Cyber Week.
Use Facebook Messenger and Shopify data to send personalized messages that are segmented from your collected data. For example, if you know customers loved your spring clothing line, get them interested in your winter clothing line by sending them personalized content in an SMS message.
Get your audience involved before BFCM by inviting them to join your community. Whether you run a Facebook group, affiliate program, or have a community on Instagram, send a warm invitation over SMS. When customers join or follow, they can engage with your brand before BFCM and you can be top of mind when Black Friday hits.
Remind customers of your brand and upcoming Black Friday deals by giving them a chance to win early access. Run a contest accessible through a single link, and send the link over SMS. You can target SMS messages to specific segments of customers that are more engaged or receptive to contests.
Create urgency with time-sensitive messages that help customers access the best Black Friday deals. This will help encourage your audience to visit your site and complete their purchase before time runs out.
SMS can be used to build a better relationship with customers, not just promote campaigns to them. Use SMS to send customers a targeted thank you message after making their BFCM purchase.
With scheduling, you have the ability to schedule a thank you message to send after BFCM or Cyber Weekends.
You can start sending SMS messages to promote your BFCM sale today by following these steps:
- Download Octane AI with your 14-day free trial
- Set up your Octane AI account
- Use the Octane AI Playbook to Integrate with your Email and Facebook Messenger channels
- Target SMS messages using Shopify and Facebook data
The 250 Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce
Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.
This article was originally published by our friends at OctaneAI.