Did you know? The average job applicant will get one interview invite for every six applications. If you have a pending interview for your dream SEO job, kudos.
However, landing an interview is only half of the battle. Nailing the interview brings you closer to victory, but the process isn't as exciting as the goal.
Interviews can be an unpleasant experience for new and seasoned employees, but adequate preparation and doing a few things right can make it less of a daunting experience.
Here are ten tips to help you ace your interview and land your dream SEO job in 2023.
1. Study the company
Before the interview, you must do in-depth research on the company you wish to work for. According to a survey, 47% of recruiters reject interviewees because they do not know the company.
Since you're seeking an SEO job, you should study the company and its SEO needs extensively. These are some of the things you should do when researching a company's SEO needs:
- Review the company's website to assess its current search engine optimization (SEO) status.
- Evaluate the website's performance and visibility.
- Analyze the company's organic search visibility and ranking for keywords related to its products or services.
- Research the company's competition to understand its online presence and SEO strategies.
- Check the company's website for technical SEO issues, such as broken links, crawl errors, and duplicate content.
- Look for missing or outdated on-page optimization elements, such as meta descriptions and title tags.
- Evaluate the company's link profile, including the quality and quantity of external links.
- Consider the company's overall digital marketing strategy, including social media and paid advertising.
This will help you understand how you can be of value to the company before your interview. Consequently, you can prove to the interviewer that you have taken your time to learn about the company because you're genuinely interested in it.
Studying a company before an interview will help you make a stronger impression than other applicants, stand out, and increase your chance of landing the job.
2. Be good at what you do.
Getting invited for an interview means you're qualified for that position, at least on paper. If you want a pleasant interview experience, ensure you're well-versed in all aspects of SEO.
Some aspects of SEO you should be good at before your interview include:
- Keyword research and analysis
- On-page optimization
- Technical SEO
- Link building
- Local SEO
- Analytics and tracking
- Content creation and marketing
- Mobile Optimization
Knowing your skills will help you demonstrate your expertise and competence in your field and will help you present yourself as a qualified candidate for the position. It also gives you confidence in answering questions and addressing potential concerns during the interview process.
3. Be conversant with the latest SEO techniques and best practices.
It'll damage your credibility if you can't show an interviewer that you can keep up with the dynamic world of SEO. Stay up-to-date with the latest changes in search engine algorithms and their impact on SEO.
State how you've been able to use some of these techniques and best practices to achieve excellent results in the past. It will make an interviewer very happy to know that you stay informed about industry trends as it'll be advantageous to them in:
- Staying ahead of the competition
- Improving search engine rankings
- Meeting user expectations
- Avoiding search engine penalties
- Adapting to changes in search engine algorithm
- Attracting more organic traffic
- Providing a positive user experience
Remember, passion and enthusiasm for SEO can compensate for a lack of experience by focusing on the strategies and techniques to achieve results. This will demonstrate your understanding of various SEO approaches and your ability to adapt and implement successful strategies.
4. Wear proper interview attire.
Studies show that 71% of all companies will reject inappropriately dressed applicants. Creating a good first impression is essential; the quickest way is to dress like the professional you want to show them you are.
Wearing proper interview attire shows the interviewer that you respect yourself, the company culture, and the interview process. If every other aspect of the interview goes smoothly, an interviewer will be convinced quicker that you're fit for the role if your dressing is appropriate than if it's not.
Remember, if you're well dressed, you'll feel good. This will boost your confidence and make you feel more comfortable during the interview.
5. Be ready to discuss your portfolio.
There's a good chance your resume contains past experiences. It would be best if you were prepared to go into detail about those experiences, the successes you achieved, and the processes you followed to become successful.
Talking about your portfolio gives you a chance to:
- Showcase your skills: Your portfolio serves as a visual representation of your skills and capabilities. It demonstrates your ability to apply your knowledge and experience to real-world situations effectively. Make sure you use high-quality screenshots for visual portfolios to signal the value of your work.
- Evidence of results: Your portfolio provides tangible proof of your accomplishments and your achievements for previous clients or employers.
- Use infographics: Creating an infographic for a job interview can be a creative and effective way to showcase your skills, experience, and qualifications to potential employers.
- Demonstrate your passion: Your portfolio demonstrates your love and dedication to your field and your commitment to constantly improving and staying up-to-date with industry trends and best practices.
- Build trust: Your portfolio can help build trust with the interviewer, as it provides them with a clear understanding of what you bring to the table and what you are capable of.
- Differentiate yourself: A well-presented and compelling portfolio can differentiate you from other candidates and make you stand out in a competitive interview.
You should also be ready to talk about your challenges, how you overcame them, and the lessons you learned.
6. Prepare for common SEO interview questions.
Research common interview questions related to SEO, such as “How do you carry out keyword research?” Or “How do you carry out the analytics of an SEO campaign? Answering these common questions helps you demonstrate your expertise and understanding of search engine optimization.
Having concise and correct answers to common SEO questions can also improve your ability to explain complex concepts in a way that is easy to understand. This can help you communicate your strategy more effectively, establishing trust and credibility with an interviewer.
7. Practice good interview etiquette
Good interview etiquette demonstrates professionalism, respect, and interest in the job.
Be punctual, dress appropriately, maintain good posture, maintain eye contact, and actively listen. Be polite and respectful to everyone you meet, and thank the interviewer for their time afterward.
Some apparent tips include greeting the interviewer on getting into the room with him and not taking a seat until you're offered one. These are some of the reasons why it's essential to practice good interview etiquette:
- Creates positive first impression: During an interview, the interviewer forms an impression of the candidate based on their behavior and communication skills. Good interview etiquette can help create a positive and professional image.
- Demonstrates professionalism: Good interview etiquette indicates that a candidate takes the interview process and opportunity seriously and respects the interviewer's time and position.
- Enhances communication: Good interview etiquette can help the candidate communicate effectively by showing active listening skills, clear and concise answers, and good eye contact.
- Increases your chances of success: A candidate who demonstrates good interview etiquette is more likely to leave a positive impression on the interviewer, which can increase their chances of being selected for the job.
8. Show your passion for SEO
Being good at something you are passionate about often means excellent job performance and a high success rate. Demonstrating your passion will put you in the good graces of your interviewer, as it will show your potential as an employee.
Showing your passion for the role showcases your enthusiasm and motivation for the position, which might help you build a connection with the interviewer.
This can set you apart from other candidates who may have similar qualifications and experience by portraying you as someone genuinely invested in the role and making a positive impact.
You can demonstrate your passion for your SEO job by:
- Researching the company and the role: Show that you have a genuine interest in the company and the position by doing thorough research ahead of time.
- Speaking enthusiastically: Use positive language and express excitement about the opportunity to work for the company and perform the role.
- Giving specific examples: Share relevant experiences and accomplishments demonstrating your passion and qualifications for the job.
- Asking thoughtful questions: Ask questions that show interest in the company culture and the organization's future.
- Showing energy and engagement: Maintain eye contact, sit up straight, and be fully present to demonstrate your interest and enthusiasm.
9. Ask questions
Asking questions will always be a good idea in an interview as it proves your curiosity and desire to recognize and fill in the blanks.
Asking questions has numerous benefits, including:
- i) Construing your interest in the position and company
- ii) more information about the company culture and job responsibilities.
iii) Clarifying any confusion and misunderstanding about the company and role, ensuring you understand what and what not to expect.
- iv) Building a connection with the interviewer
- v) Providing the interviewer with a sense of your problem-solving and communication skills, which are essential qualities that employers look out for.
Some of the questions you should ask your interviewer include:
- Can you talk more about the day-to-day responsibilities of this role?
- What is the company culture like?
- What are the biggest challenges facing this team/department right now?
- How do you measure success in this position?
- Can you tell me more about the company's growth and advancement opportunities?
10. Follow up
If you keep showing up in people's lives, they begin to like you, trust you, and feel more comfortable around you. Something similar is bound to happen if you follow up after an interview.
After the interview, follow up with a thank-you email to express gratitude for the opportunity to interview and reiterate your interest in the position and qualifications. Doing this can also help you understand your stage in the hiring process and if there are next steps to be taken.
Landing your dream SEO job requires preparation, self-awareness, and confidence in communication. By following the tips discussed in this article, you'll be able to demonstrate your skills and passion for the role and increase your chances of securing an offer.
From researching the company and the position to wearing proper interview attire and asking thoughtful questions, these ten interview tips will help you make a positive impression and show that you're the right candidate for the job.