10 Proven Strategies To Influence Consumer Purchase Decisions With Creators

You’re at your favorite restaurant and you’re starving. On the menu, there are a bunch of things that look delicious. It’s so hard to decide. Now the waiter’s asking what you want… too much pressure!

This is what your ideal customers feel like when they’re deciding between your product and similar products from other companies. They’re starving – they really want this product that will benefit them in some way. They’re on the verge of buying. But they may not buy from you.

To boost your sales, you have to think of ways to make that decision easier. People have to see that your brand is different and not worth not missing out on.

Foods on a restaurant menu can’t do anything to influence you to pick them. But luckily, you can do this with your own products. The most effective way to influence consumer purchase decisions is by working with creators. Creators play an important role in the buyer’s journey.

How does the buyer’s journey affect consumer purchase decisions?

There are three main phases in the buyer’s journey:

Awareness: The consumer knows they have a problem but hasn’t figured out what they need in order to solve it.

Consideration: The consumer knows the kind of product/service that could solve their problem and is looking at different options.

Decision: The consumer has identified something that makes one option more appealing than the rest, so that’s what they want to buy.

Let’s consider that consideration phase some more. This is the phase in which brands need to show their potential customers why they should pick them over someone else. 

This is also called the research phase because potential customers are looking at photos, videos, reviews, and websites to learn about different products that can help them – and they have their eyes peeled for anything that makes one brand stand out.

How long does the consideration phase last? 

It’s different for different people. Some people love to impulse buy. Others need a few days or even weeks. But you can shorten this phase by giving your ideal customers an irresistible reason to buy from you ASAP. Whatever that reason is, creators can help you get the message across.

Why creators are critical to the research phase of the buyer journey

If you’re curious about how brands affect consumer purchase decisions, one big answer is the strategy of collabing with creators. There are many reasons creators are so effective at influencing consumer decisions…

Creators get people’s attention.

Your ideal customers are more likely to pay attention to creator content than to a traditional ad, because the creator content is something they actually want to see. Content creators know how to make fun and fascinating content that grabs people’s attention. It’s what they do!

Creators build trust.

What’s the best way to build trust with someone who has never heard of your brand? The #1 answer is the person’s friend recommending your product to them. But the next best thing is a recommendation by a creator that person follows online.

People are more likely to trust a person than a brand logo. When a brand brags about how wonderful its products are, it’s easy to tune out. But when a creator actually shows themselves using the product, it’s easier to trust that the product really is good quality. So if your brand is making creator content and another brand with a similar product is only using traditional ads, you have an advantage.

Creators get up close and personal.

Creator content helps people imagine themselves using a product because they can see how the product fits into someone’s life. They’re watching someone else – someone they like – use the product and explain why it’s a part of their routine or lifestyle. They can’t help but think “If that person likes it, I might like it too.”

Creators build interest for higher-priced products.

When someone’s comparing multiple products, they’re going to choose the lowest-priced one unless there’s a reason not to. This means if your product is priced higher than other similar products, people won’t buy it unless you give them a reason they’ll care about. Creator content can show potential customers what makes your products special, helping you sell at premium prices.

Creators express your brand values.

People buy for emotional reasons more than logical ones, and that’s why brand values are important. What values does your brand take to heart? Your ideal customer will feel more motivated to buy your products if they relate to your brand values. And they’re probably following creators who share those values. If those creators make content about your products, that content will hit on a deeper level. Potential customers will feel a sense of connection and think “This product is for people like me.”

10 ways to drive consumer purchase decisions with creators

If you’re stuck trying to think of ways to get your ideal customers to choose you, ask yourself, how does advertising affect your buying decisions? Think about ads you’ve seen that moved you to try a certain product. You trusted and chose that brand for a reason.

Brands are always trying to think of reasons consumers would want to choose them, and that’s what these brands below had in mind as they collabed on creator content. Let’s look at some examples.

Brands are always trying to think of reasons consumers would want to choose them, and that’s what these brands below had in mind as they collabed on creator content. Let’s look at some examples.

1. Recipe tutorial

There are plenty of creators giving healthy eating tips, and one of these creators is Arash Hashemi, who lost over 100 pounds and likes creating low-carb recipes. In his collab with Chosen Foods, he made a recipe video for low-carb Mediterranean biscuits.

Arash used Chosen Foods’ avocado oil shortening as a healthier alternative to butter or traditional shortening. So the next time people who saw this video are shopping for baking ingredients and they need to decide on shortening, they have a reason to buy Chosen Foods’ avocado oil shortening instead of something else.

2. Detailed product review and demonstration

Product review videos are a very effective way of influencing consumer purchase decisions, especially when they’re detailed and thorough. Take a look at the above review video of the Insta360 X4 camera. Mrwhosetheboss demonstrates the features of this 360-degree camera and shows viewers why phone cameras and other cameras just don’t cut it.

Another thing that makes this video so effective is that Mrwhosetheboss mentions specific situations in which the camera can be used, which gets viewers to imagine using it in their own lives. This makes the buying decision much easier.

3. Expressing brand values

Brand values can bring brands and consumers together. Terra is a brand that values the environment, and Hanna King collabed with Terra to promote the brand’s plant-based diapers and baby wipes. Anyone who’s already interested in eco-friendly products and who needs baby products will want to learn more about this brand if they’ve never heard of it.

This collab content is great for multiple reasons: Hanna mentions she’s restocking the products, meaning she’s bought them before and is happy to buy more. She points out that the products are gentle on her daughters’ sensitive skin, and the diapers have a wetness indicator. And of course, the eco-friendly aspect is also important. Many people want to help the environment but aren’t sure how. Seeing a video from a creator recommending this eco-friendly brand makes buying these products an easy decision.

4. Comparing two products from the same brand