As small business owners, we're always looking for ways to get ahead of our competitors. Every business owner wants to find new and innovative ways to market their business and reach a wider audience. And what better way to do that than with video advertising?
Video advertising is a powerful tool that can help us reach a wide audience, build brand awareness, and boost sales. And the good news is that we can get started without a big budget. There are plenty of free ad creators available on the internet that can help us make high-quality videos without breaking the bank.
Not convinced? Here are 10 reasons why we should be upping our small business's video advertising:
People Love Video Advertisement
Video advertising is one of the most popular forms of advertising today. People love watching videos and are likelier to remember a video advertisement than any other advertisement.
A well-made video can capture attention and communicate information in a way that text and images can't match. According to statistics, viewers can retain approximately 95% of the information from a video compared to 10% when reading text.
Video advertising is also very versatile and is often used by small businesses and organizations to advertise products and services or to promote a brand.
Videos Ads Tell Our Brand's Story in an Engaging Way
Videos are one of the most popular ways to consume content online. And when used as ads, they can effectively tell our brand's story more engagingly.
Video ads allow our small businesses to show our products or services in use, which can help potential customers understand how the product or service can benefit them. In addition, video ads can be used to show customer testimonials and reviews, which can help build trust and confidence in the brand. And when done well, videos can be highly engaging, providing an emotional connection to our brand that other forms of advertising can't offer.
Video Advertising is Affordable
There's no doubt that advertising is expensive. But video advertising is quite affordable, especially compared to other forms of advertising. We can target a specific audience with our video ad, and we can be sure that many people will see our message. And, since people are more likely to watch a video ad than to read a text ad, we're likely to get more bang for our buck with video advertising.
We Can Be Creative With Video Ads
Thanks to technological advances, we can now be more creative using a free ad creator with our video ads. These tools allow us to create custom video ads that are more engaging and effective than traditional ads.
By using a free ad creator, we can create video ads that are truly unique and will grab attention. Additionally, we can use a free ad creator to track our video ads' performance and ensure they reach our desired audience.
Video Ads Increase Social Engagement
Video ads are a great way to grab attention and increase social engagement. We can use video ads to show off our products or services, tell our brand story, or even create a fun and engaging promotion. Additionally, video is one of the most popular forms of content on the internet. Ads that feature video are more likely to be clicked on and watched than ads that do not, making them more effective, memorable, and shareable than other types of ads.
Video Ads Boost SEO
Video ads are becoming increasingly popular among small businesses to boost their SEO efforts. By creating engaging, informative videos and including keywords related to our business, we can attract more visitors to our website and improve our ranking on search engines. Furthermore, we should have a call to action in our video ad so that viewers know what to do next. Our targeted audience may become prospective buyers.
Video Ads Help in Increasing Web Traffic
Video ads can effectively drive web traffic for small businesses. Statistics show that 86% of video marketers claim that video has increased website traffic.
After all, research has shown that people are far more likely to watch and share a video than their text-based counterparts. We can place video ads on websites, blogs, social media, and online directories, which means they can reach a much larger audience and target specific audiences, thereby helping us drive and increase website traffic.
Video Ads Help Us Generate leads.
Video is a potent marketing tool, and according to statistics, video marketing generates new leads for 84% of marketers. By creating an engaging video ad and running it on a lead-generating platform like YouTube, we can reach a large audience of potential leads who may not have heard of our company before and get them interested in what we offer. Additionally, we can use video ads to target specific audiences, and they offer the potential for high engagement and click-through rates.
Video Ads Enhance Conversion Rates
There is no denying that video ads are becoming increasingly popular among businesses looking to boost their conversion rates. According to statistics, landing pages with videos convert at an 86% higher rate. And there is a good reason for this – video ads are highly effective in grabbing attention and getting people to take notice of our product or service. In addition, video ads are also excellent at driving engagement and fostering a connection with our target audience.
Video Ads Have a High ROI
Video advertising is a very effective way to reach potential customers and generate a high return on investment (ROI). According to statistics, 88% of video marketers are pleased with the ROI of their video marketing.
This is due to several factors:
- They are highly engaging and capture attention more effectively than other ads.
- They are more likely to be shared than different types of content, which amplifies their reach.
- Video ads are more likely to be recalled than other ads, making them a powerful tool for building brand awareness.
Wrapping Things up
As small business owners, we must get on the video advertising train! Video advertising can significantly benefit our business, from building trust with potential customers to increasing our SEO. This article outlined ten reasons our small businesses should up their video advertising. Start video advertising today!