Running an online business can be quite profitable, but it isn’t as easy as it seems. In a way, it is not that different from a physical store. If your shop doesn’t look good, it will fail to attract customers. Similarly, if your eCommerce store doesn’t have a good design, it wouldn’t make much progress with the online audience, even if you are selling high-quality products.
10 Tips for Creating Successful eCommerce Websites
If you want to win over your online audience, you need to rethink your design. While the design is the first thing that you notice when you land on an eCommerce website, there are a lot of other things that contribute to the success of your store. Sometimes, even a good-looking website fails to turn visitors into customers because of the flaws of its design. But if you keep a few things in mind, you will be able to make your eCommerce business successful & bring great results.
Let’s dig deeper into the 10 tips that you should keep in mind for your eCommerce business.
Keep it Simple, but Classy
Simple is attractive, and simplicity always wins. Select the best theme, and customize your eCommerce website that aligns with your audience’s needs. Keep the layout easy to navigate through, and avoid unnecessary steps in check out process. Minimize too many popups. Everyone knows how annoying popups can be.
Research shows that websites without popups have been bringing great results than those with popups. Popups and flashing colors can instantly turn back a visitor, which is why you need a clean and simple design for your eCommerce store.
Simple doesn’t mean that you can’t make the design stand out. Your eCommerce store should look clean and simple, but also classy enough to attract visitors and then turn them into customers. If you hire a reliable eCommerce development agency, they can build the perfect chic online store for you to impress your online audience.
Focus on Branding
If you want your business to stand out among its competitors, you will have to focus on branding. Branding is not just about your brand colors, or logo. However, it is also about how people recognize your brand personality and how they are going to differentiate your brand from the competitors.
If you don’t focus on branding, it will make your store less reliable. For instance, if your main product is a hair loss shampoo, you should avoid direct promotion strategies, and cleverly emphasize this hair care product through storytelling. Get a little creative and let your fans be creative that will help you promote your product through user-generated content. DIY YouTube videos, blogger content, and social media posts all have become a new normal in building your business branding. As a result, you can get new clients easily.
Organized, standardized, easy, and uncluttered navigation increases the overall aesthetics of the eCommerce website. Stay consistent with the overall navigation tabs on your websites.
Customers shouldn’t feel like they have to solve a puzzle on your eCommerce store to access a certain page. A clear navigation system will not only make it easier for visitors to find the product they want but it would also increase the probability of every visitor returning to your store in the future.
An important aspect of a good navigation system is a simple menu with easy-to-understand language. Avoid jargon or difficult words that are used by professionals. Remember, you are writing for the end-user, thus focus on using layman’s language.
Mobile phones have made it possible for people to stay connected to the internet at all times. That’s why people use their phones for everything from making PowerPoint presentations using some presentation apps and conducting online meetings, to shopping for groceries and clothes. However, if your eCommerce store isn’t mobile-friendly, it would instantly lose a huge percentage of the target audience to a competitor with a mobile-friendly web design.
When setting up your eCommerce store, get help from experts so you can make your website mobile-friendly. Once your store becomes mobile-friendly, you will notice the change in the conversion rates straightaway.
Use High-Quality Images
Another way to increase conversion is to use high-quality images on your eCommerce website. Although you can easily find high-quality images online for free, it is better to take pictures of your products for your eCommerce website instead. It would make your customers feel confident in your product and automatically increase conversion.
Pictures, videos, and short clips are things that can instantly improve the look of your eCommerce store. You can also hire a specialist for creating unique animations for your website. When used together, pictures, videos, and animation can greatly improve the look of your eCommerce store.
Think Like a User
In order to figure out what people want to see on your website, try to think like a user. Remove all the things from your eCommerce store that you don’t like to see on other websites. Add things that you want to see on other websites.
A simple example of this would be captioning in videos and how beneficial it can be for users. Bilingual, hard of hearing, and deaf users can greatly benefit from captions. It is also important to add alt text when posting photos. You can develop a strong bond with potential customers simply by adding accessibility features to your eCommerce Store. The Global Average Sales Increase on Black Friday is 663%. During the Black Friday weekend sales, many foreign tourists and locals use American Express discounts to visit different cities and buy passes to Grand Canyon, Hollywood and other touristic attractions.
Add Relevant Content
Pictures and videos need relevant content with them to attract the attention of potential customers. It is important for the blog content strategy to be relevant to what you are selling. For instance, if you offer home underpinning services, get some visual content of team members actually working on it and include the visuals on the home page, landing pages, & services along with the text that you’ve added.
People quickly lose interest in online content if it is unnecessarily long and disorganized. Better yet, if it’s irrelevant. So, if you have to talk about your services or products, keep it short. You should also present your content in an organized manner so it doesn’t drive people away.
Make the Most of Colors
People new to eCommerce are often unaware of the role colors play in the conversion rate for an online business. You can make your Call to Action button stand out by choosing an eye-catching color. Every button on your eCommerce store should have a color that suits its importance.
When choosing colors for your store, stick to your company’s style guide for consistency. Unfortunately, a lot of small businesses don’t have a style guide. It is important to hire a reliable designer or design agency for creating a style guide that matches your company’s image. It is important to spend money on multichannel inventory management solutions, but it is just as important to allocate funds for the design needs of your store.
Offer Reliable Customer Service
It is quite natural for people to have questions about your products that they want to be answered before finalizing their purchase. Customers may also have questions about your shipping policy and delivery charges. Whatever the reason may be, people should be able to reach out to you when needed.
A good eCommerce store must have an extensive FAQ section so people can get the answers to the most commonly asked questions. It should also have a ‘Contact Us’ page so people can reach out to the brand directly. If you add a live chat function to your eCommerce store, it would make it even easier for people to connect with you. Adding the links to your company’s social media profiles to your store can further solidify the image of your brand.
Share Customer Reviews
A good web design can prove to visitors that you are a brand worth trusting. When you share customer reviews on your eCommerce website, it will let people know that others have tried your products and they recommend them. On the one hand, it will increase your sales, and on the other hand, it would make you more reliable in the eyes of your target audience.
It is also important for you to engage with your previous customers. For instance, if anyone has complained about a product in a review, you should reach out to them to figure out what went wrong. It would not only help you improve your products but also show your professionalism to visitors.
Making the necessary changes to your eCommerce store can help you make your business popular. However, it is best to turn to an eCommerce development agency instead of trying to work on these changes yourself. If experts handle your eCommerce website, it will look more professional and make it easier for you to attract customers.
Do you think we have missed some tips that we need for creating a successful eCommerce website? Let us know in the comment section below.