Here’s the thing—Shopify just dropped its biggest update in years, rolling out 150+ new features in the Summer 2025 “Horizons” Edition, and the gap between fast-moving brands and everyone else is about to get even wider. If you want to unlock true design freedom, harness AI for smarter workflows, and turn retail into a growth engine, this edition is your tactical roadmap.
Inside, you’ll get founder-to-founder insights and practical breakdowns on:
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Horizon Themes & Visual Editing: Bring any vision to life with the new Horizon theme system—ten free, conversion-focused themes, AI-powered theme and block generation, and a reimagined editor that lets you preview, drag, drop, and tweak every element without touching code. Just describe your brand and let Shopify’s AI build your store’s look in minutes, not weeks. The new block picker, hover-to-preview, and copy/paste sections mean you can move at the speed of your ideas.
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AI Sidekick Gets Superpowers: Shopify’s AI assistant now supports 20 languages, handles complex multi-step reasoning, generates images, and is available via mobile, voice, and even screen share. It’s not just a task manager anymore—it’s your data analyst, creative partner, and support teammate, all in one.
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Retail at Light Speed: The redesigned POS app is faster, more intuitive, and fully on-brand. Serve customers with “ship and carry out,” customize every screen with your logo and colors, and even turn your phone into a payment terminal—no extra hardware needed. Big brands are already rolling this out to dozens of stores to boost team efficiency and customer delight.
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Shop App Gets Personal: The Shop app now delivers a dynamic, real-time discovery feed tailored to each shopper, complete with collaborative collections and true-to-life product swatches. It’s your store in your customer’s pocket, always adapting to their interests.
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Amazon PPC & Clienteling Secrets: This edition also dives into the new Amazon PPC landscape (where CPCs are up 38% and old strategies are dead), and reveals how clienteling—connecting online spenders to VIP in-store experiences—can boost AOV by 76% and repeat purchases by 55%. Most brands are missing these levers, but the ones who move fast will win big1.
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Developer & Global Commerce Upgrades: A reimagined dev environment means faster app building, instant previews, and seamless local development. New APIs make global expansion, B2B, and retail segmentation easier than ever, while “vibe-ready” tools keep your brand experience consistent everywhere.
If you’re ready to leap ahead with AI-powered design, retail innovation, and the kind of platform velocity that turns ideas into revenue, this edition is packed with frameworks and next-move strategies you can implement today.
