When building a business, every branding decision matters from the tone of your messaging to the color palette you choose to represent your brand.
Ecommerce owners should also consider how their brands will show up in their online stores. This means translating your style guide into CTA buttons, sales banners, and product pages. Luckily, many ecommerce themes are designed to be customizable to each brand’s preferences.
Shopify themes—website templates for Shopify stores—offer a ton of flexibility without the need for custom code. Drag and drop website blocks, tweak colors, and upload fonts to match your brand. Ahead, explore what the Shopify Theme Store has to offer, including the best Shopify themes for every business.
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What’s an ecommerce theme?
An ecommerce theme is a website template that allows anyone to easily build an online store website with little to no custom coding. Most ecommerce themes have customizable layouts that can be enhanced with brand colors, copy, and other design elements. These themes plug into ecommerce platforms to help business owners seamlessly integrate their theme customization with apps and platform features.
What are Shopify themes?
Shopify themes are ecommerce templates built for stores powered by Shopify. Shopify themes are designed to put your brand in the best light, enable visual storytelling, showcase featured products, and take advantage of Shopify’s built-in features.
Inside Shopify’s Theme Store
The Shopify Theme Store is a one-stop source for website templates for Shopify-powered stores. It features more than 160 fully customizable and mobile-responsive themes optimized for selling online and packed with built-in features like discounts, lookbooks, and email capture. Themes for every industry and budget can be sorted by price and popularity.
Shopify’s free themes
Some of the best Shopify themes are also free. All you need is a Shopify Plan to choose and install a free theme that’s lightweight and flexible—perfect for beginner sellers. Free themes built by Shopify still offer many of the same features and functionality as premium paid themes.
Every free responsive theme is designed to support specific trends and needs for every industry from apparel and art to beauty and home goods.
Themes built by trusted app partners
Third-party themes built by vetted Shopify Partners offer a range of customization options to give you more control. Many premium themes offer support for animations, pop-ups on hover, and more font formatting options. Browse themes by industry or collection to find those with the features your business needs.
If you’re a new ecommerce business owner, a free Shopify theme is a great start. If you need more than the basics, upgrade to a premium theme built by trusted Shopify Partners.
18 best Shopify themes for your ecommerce store
- Be Yours
The best Shopify themes are the ones that meet the needs of your business. That’s different for everyone. To help you narrow your choice, explore a roundup of 18 popular free and premium Shopify themes offering unique features for all types of businesses.
Each responsive Shopify theme listed here includes details such as notable features, best industry fit, and price ranked from free to most expensive ($ to $$$).
Best for: Fashion brands, visual storytelling, beginners, small budgets
Notable features: Sticky header, large media
Dawn is a free theme by Shopify built for up-and-coming fashion and apparel brands. The minimalist responsive design lets big lifestyle and product images shine on every device and browser.
Best for: Food and drink brands, retail businesses, high-volume businesses
Notable features: Store locator, event calendar, age verifier pop-up
Ideal for local shops, food brands, and restaurants, Local is a theme packed with features to streamline omnichannel selling. Customize this versatile theme with more than 20 flexible sections.
Best for: Electronics brands, international selling
Notable features: EU translations, color swatches
Impact is a theme designed for high-volume sellers to sell even more. It has built-in conversion-boosting features like a sticky Add to Cart CTA and quick-buy prompts on product pages.
Best for: Home and décor brands, large catalogs, dropshipping
Notable features: Quick view, stock counter
Have a huge product catalog? Warehouse can handle large collections with advanced filtering and sorting options. This theme is ideal for dropshippers, high-volume stores, and brands that run flash sales or launch products in “drops.”
Best for: Sports and recreation brands, large imagery
Notable features: Hero videos, promo banners
Responsive is a product-first theme that’s a balance between advanced features and affordability. Showcase large lifestyle and product images and videos with this Shopify theme.
Best for: Beauty brands, visual storytelling, beginners, small budgets
Notable features: Enhanced search, mega menu
Sense is another free Shopify theme perfect for businesses with strong branding. If your brand story is core to your marketing strategy, this theme lets you tell it in a big way. Minimal design helps your products and images shine.
Best for: Art and music brands, publishers, beginners, small budgets
Notable features: Stock counter, sticky header
Publisher is an ideal theme for businesses selling art, music, or books. It features a contemporary design and typefaces with plenty of room to tell your story. Best of all, it’s free to use.
Best for: Baby and kid brands, high-volume stores
Notable feature: Product upsells, 20+ sections
Looking for plenty of flexibility? Broadcast is a premium theme with more than 20 preset section templates that you can move and customize. Its design is great for baby and kid brands as well as any high-volume online store looking for powerful features and speed.
Best for: Fashion brands, art and craft brands
Notable features: Subcollections, advanced filtering, lookbooks
Designed for luxury businesses, Pipeline is a responsive Shopify theme with premium features to help you customize the look and feel to match your brand. Image-first layouts are ideal for clothing brands and lifestyle photography.
Best for: Jewelry and accessories brands
Notable features: 36+ custom sections, video support
Is video key to your content strategy? Do you sell a product that requires more customer education? Embed videos in your online store with Vision, a responsive Shopify theme with presets ideal for selling beauty, tech products, pet supplies, and sporting goods.
Best for: Gardening and outdoor brands, sports brands, video content
Notable features: Collection collages, animation support
Motion is another theme that’s great for video content, with support for both embedded video content and animations for your ecommerce website. Browse design presets for fashion, tech, and outdoor living brands.
12. Be Yours
Best for: Beauty brands, dropshipping, single-product stores
Notable features: Countdown timer, color swatches
Whether you sell one product or have a large collection in your online store, Be Yours is a multipurpose Shopify theme featuring custom pages and sections.
Best for: Artists, creators, editorial content, beginners, small budgets
Notable feature: Flexible frames and accents, sticky header
Built by Shopify, Studio is a theme designed for creators, artists, influencers, and makers. It’s built to let art and creative work take center stage. Customize sections to feature galleries, collections, and creator profiles.
Best for: Pet brands, high-volume stores
Notable features: 24 customizable sections, in-store pickups
Minion is a theme designed with pet brands in mind. Customize several section options to fit your brand and products. The Minion Shopify theme can handle large catalogs with enhanced search and mega menu features. Create a modular style homepage with 24 drag-and-drop sections.
Best for: Fashion and apparel brands, luxury brands, product drops
Notable features: Dynamic product pages, editorial content support
If your luxury online store is heading for big growth, consider upgrading to Stiletto, a premium theme with dynamic features for your Shopify store. This theme can support timed product drops, flash sales, and animations.
Best for: Tech and electronics brands, high-volume stores
Notable features: Event calendar, countdown timer
Best for: Home and décor brands, handmade goods, brand storytelling, beginners, small budgets
Notable features: Image galleries, narrative-designed sections
Minimalist design and an airy layout make Craft one of the best Shopify templates for maker brands. Showcase your creations without distraction and find storytelling opportunities built into the theme’s sections and templates.
Best for: Food and drink brands, restaurants, flash sales
Notable features: Bundle builder, parallax slider
If your restaurant also operates an ecommerce website, a theme like Combine is made for your business. This multipurpose Shopify theme also offers presets for beauty brands, bookstores, and stores selling furniture and home goods.
Shopify theme features: What’s included?
Every Shopify theme from free starter themes to premium themes packed with features all offer a baseline of features, advantages, and customization options.
Shopify themes have built in features like country and language selection, dynamic checkout buttons, predictive search, automatic discounts, Shop Pay installments, customer testimonials, and promotional banners.
Use flexible design settings like drag-and-drop sections, customizable image blocks, and beautiful color palettes. The Shopify visual builder means you don’t have to know how to code to create beautiful on-brand pages.
Websites that load fast
All Shopify themes are optimized for performance and load speed. Both Shopify-built themes and those built by Partners must meet strict load speed requirements before they become available in the Theme Store.
💡Tip: While Shopify themes are built to be fast, consider other factors that may slow site speed. Follow best practices to ensure your site is optimized for speed. Technical SEO tools can be useful in improving your site’s performance.
All Shopify themes are accessible by design, allowing your site to be accessed and navigated easily with features like product image zoom, keyboard navigation, and screen reader compatibility.
Every theme comes with customer support from Shopify’s support team and each third-party theme’s own developers. Shopify themes come with up to one hour of free design support (if you’re on a Basic theme or higher).
More features built in
As your Shopify store grows, you’ll need more features to meet goals and get more done. While the Shopify App Store is a great place to find niche tools to meet your specific needs, many common features are already built into each Shopify theme. Support for gift cards, discounts, language selection, and product recommendations are baked in.
📚 Learn more: Explore even more features included with Shopify themes.
How to choose an ecommerce theme
To find the best Shopify theme for your online store, consider the size and needs of your business, your must-have features, your industry, your brand identity and aesthetic, and your budget. Within the Theme Store, you can filter by:
- Curated collections (themes for selling in person, trending themes, etc.)
- Industry (fashion stores, pet industry, etc.)
- Price (free or paid)
- Catalog size (by number of products)
- Features (color swatches, age verifier, etc.)
You can then sort by popularity, relevance, and price. Check out the demo stores linked to most Theme store pages to see what the theme looks like in practice.
💡 Still stuck? Try Shopify’s website template picker quiz and tell us more about your business for a custom theme recommendation.
Browse 160+ Shopify themes for your store
Shopify and its partners are dedicated to building the best Shopify themes for ecommerce store owners. Let your brand shine on your Shopify store by taking advantage of powerful customizations and features that matter to you.
Whichever Shopify theme you choose, rest easy knowing its responsive design will adapt wherever customers are accessing your store. Whether you’re looking for minimalist design, homepage video features, or support for multiple currencies, there’s a Shopify theme made just for you.
Best Shopify themes FAQ
What is the best Shopify theme in 2024?
The best Shopify theme is the right theme for your online business. Factor in your design preferences, business needs, and required features when determining the best Shopify theme to use for your ecommerce store. Based on popularity, the top Shopify themes for 2024 include: