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2020 Ultimate Guide to Email Automations1 min read

2020-ultimate-guide-to-email-automations

Ready to take your email strategy to the next level with automations? We’re excited to announce that Hive’s 2020 Ultimate Guide to Email Automations is here! This guide is one of our most highly-requested resources, sharing all you need to know to implement the right automations for your business. From welcome and winback to abandoned cart and browse abandonment, get practical tips and the knowledge you need to build email automations that work while you sleep.

The guide dives into:

  • The Case for Automations
    Improve deliverability, engage customers, and maximize revenue
  • Welcome Email Series
    Boost engagement and start your customer relationship on the right foot
  • New Customer Thank You Email Series
    Differentiate your brand and build customer loyalty
  • Abandoned Cart Email Series
    Automatically recover lost revenue
  • Browse Abandonment Email Series
    Remind customers what they’re missing out on
  • Customer Winback Email Series
    Get dormant customers to engage again
  • Considerations and Next Steps
    Think through adding automations to your email marketing strategy
  • The Power of Email Automations [Infographic]
    Read the stats that will get you setting up automations, fast

Having a suite of email automations that run in tandem with your promotional email campaigns is one of the simplest ways to get inbox placement for every email you send. This increased engagement leads to happier customers all-around, and, in turn, an increase in your bottom line. Bonus: once you take the time to set up automations, they run themselves!

If you’re looking for a way to engage your customers better, or here to learn about best practises in the email industry, the 2020 Email Automation Guide is a valuable resource for you.


Hive's Ultimate Guide to Email Automation

This article was originally published by our friends at Hive.co

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.