2020 Ultimate Guide to Email Automations


Ready to take your email strategy to the next level with automations? We’re excited to announce that Hive’s 2020 Ultimate Guide to Email Automations is here! This guide is one of our most highly-requested resources, sharing all you need to know to implement the right automations for your business. From welcome and winback to abandoned cart and browse abandonment, get practical tips and the knowledge you need to build email automations that work while you sleep.

The guide dives into:

  • The Case for Automations

    Improve deliverability, engage customers, and maximize revenue
  • Welcome Email Series

    Boost engagement and start your customer relationship on the right foot
  • New Customer Thank You Email Series

    Differentiate your brand and build customer loyalty
  • Abandoned Cart Email Series

    Automatically recover lost revenue
  • Browse Abandonment Email Series

    Remind customers what they’re missing out on
  • Customer Winback Email Series

    Get dormant customers to engage again
  • Considerations and Next Steps

    Think through adding automations to your email marketing strategy
  • The Power of Email Automations [Infographic]

    Read the stats that will get you setting up automations, fast

Having a suite of email automations that run in tandem with your promotional email campaigns is one of the simplest ways to get inbox placement for every email you send. This increased engagement leads to happier customers all-around, and, in turn, an increase in your bottom line. Bonus: once you take the time to set up automations, they run themselves!

If you’re looking for a way to engage your customers better, or here to learn about best practises in the email industry, the 2020 Email Automation Guide is a valuable resource for you.

Hive's Ultimate Guide to Email Automation

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.