• Explore. Learn. Thrive. Fastlane Media Network

  • ecommerceFastlane
  • PODFastlane
  • SEOfastlane
  • AdvisorFastlane
  • LifeFastlane

21 Winning Mother’s Day SMS & Email Templates

21-winning-mother’s-day-sms-&-email-templates

Mother's Day is one of the busiest retail holidays of the year and an excellent opportunity for eCommerce businesses of all niches and sizes to put their brand top of mind and help shoppers choose the perfect gifts for their moms. 

Soon, social media will be flooded with cute images and mom-inspired posts. Cut through the noise with powerful and timely SMS & email campaigns. Approach customers with tailored offers that will speak to them (and their mothers), launch a flash sale, and promote themed gift guides, product bundles, or time-sensitive Mother's Day deals. ​Launch your special offers as early as possible and extend sales for a few more days to drive additional revenue to your store.

How to run a successful Mother's Day campaign with Yotpo SMSBump? Go through our list of 21 actionable SMS and email templates, implement some of these ideas into your next marketing campaigns, and make this Mother's Day your most successful yet.

Universal

Mother's Day SMS and Email templates

  SMS Template 1:

{SiteName}: Hey {FirstName}, make this Mother's Day more special than ever! A thoughtful gift will surely make her smile: {SiteUrl} 

  SMS Template 2:

{SiteName}: {FirstName}, make Mother's Day last more than just a day. Get your mom a monthly flower subscription: {SiteUrl} 

  Email Template:

Top Gifts for Mom

Celebrate Mother's Day with stylish gifts for Mom. We've pulled together a collection of our top-selling dresses, accessories, and more.

Shop The Collection

Flash Sales

Mother's Day SMS & Email Template

  SMS Template 1:

{FirstName}, have your mom celebrate her special day like the Queen she is. Great Mother's Day deals await you at {SiteName} – enjoy sitewide discounts of up to {DiscountValue}{DiscountCodeUrl} 

  SMS Template 2:

{SiteName}: Show your mom that she’s one in a million, {FirstName}! Get her an awesome gift from our Mega Mother’s Day Sale! Don’t let your mom miss out on this amazing treat: {DiscountCodeUrl}

  Email Template:

We know what your mom wants for Mother’s Day

Sprinkle some love on top of your mother’s special morning coffee, Maggie!
Get her the sweeeeeeetest gifts, now – at special prices.

Shop Now

Personalized Discounts

Mother's Day SMS & Email Template

  SMS Template 1:

{SiteName}: Hi {FirstName}, this Mother's Day is the perfect time to spoil your mom. Use code {DiscountCode} for a {DiscountValue} discount! Shop now at: {DiscountCodeUrl} 

  SMS Template 2:

{SiteName}: {FirstName}, Mother's Day is a great chance to show moms how grateful we are. Use code {DiscountCode} for {DiscountValue} off: {DiscountCodeUrl} 

  Email Template:

Gifts for Mom

Celebrate Mother's Day with our mom-umental gift collection. Grab 20% off selected products with code THXMOM.

Shop Now

Early Birds

Mother's Day SMS & Email Template

  SMS Template 1:

{SiteName}: Hey {FirstName}, Mother’s Day is just around the corner and we have some special early-bird offers just for you! Pick the best gift for your mom in the next 12 hours and enjoy discounts of up to {DiscountValue}{DiscountCodeUrl} 

  SMS Template 2:

{SiteName}: {FirstName}, nothing says “Thanks, Mom” like a heartwarming gift. Explore our special early-bird Mother's Day offers at: {SiteUrl} 

  Email Template:

Early Mother’s Day Deals

Treat your mom to a gift from our exclusive Mother's Day collection and you have a chance to win some of our special early-bird treats. Grab them now, before others do!

Shop Now

Gift Ideas

Mother's Day SMS & Email Template

  SMS Template 1:

{SiteName}: {FirstName}, we’ve got 12 ideas to pamper your mom this Mother's Day. Get them now with an exclusive discount: {DiscountCodeUrl} 

  SMS Template 2:

{SiteName}: Hello {FirstName}, are you surprising your mom this weekend? Here are 5 ideas she'll absolutely love: {SiteUrl} 

  Email Template:

Mother’s Day Gift Ideas

No mom will keep calm at the sight of a sweet gift. Melt her heart with our hand-picked presents. 

Shop Now

Bundles

Mother's Day SMS & Email Template

  SMS Template 1:

{SiteName}: Every mom deserves a day off from being… well, a Mom! {FirstName}, treat her to something extra special – our charming Mother’s Day bundles. Shop now at: {SiteUrl} 

  SMS Template 2:

{SiteName}: Hey {FirstName}, show your mom how much she means to you with one of our special bundles: {SiteUrl}

  Email Template:

Give the Gift of Beauty this Mother’s Day

Celebrate mom with 20% off all skincare gift sets, now through Mother's Day. No code needed!

Shop Gift Sets

Last Chance

Mother's Day SMS & Email Template

  SMS Template 1:

{SiteName}: Just a few days left until Mother's Day,  {FirstName}! Grab the perfect gift with an exclusive {DiscountValue} discount! Order until midnight to get your shipment on time: {SiteUrl}

  SMS Template 2:

{SiteName}: Wishing a Happy Mother’s Day to all the beautiful moms and mother figures out there. {FirstName}, treat yourself to {DiscountValue} off your next purchase with us. Grab the deal now before it ends: {DiscountCodeUrl}

  Email Template:

Are you surprising your mom this weekend?

Don't miss out on our special Mother's Day offers – valid only in the next 48 hours. Grab them before they are gone for good.  

Shop Now

Make This Mother’s Day Count

Our Made-for-Mom templates will bring joy to your customers and the special women in their lives. But will lighten up your store’s sales, too.

Need more inspiration? Head out to our Campaign Planner and choose from the wide variety of ready-to-use SMS & email templates.

Get started with Yotpo SMSBump

Special thanks to our friends at SMSbump for their insights on this topic.
Prev
The Impact Of AI On E-Commerce Average Order Values (AOV)
the-impact-of-ai-on-e-commerce-average-order-values-(aov)

The Impact Of AI On E-Commerce Average Order Values (AOV)

Next
Elevate Your Business With Confidence: A Guide To Enterprise Ecommerce
A man is standing in front of a glass wall in an e-commerce store.

Elevate Your Business With Confidence: A Guide To Enterprise Ecommerce

You May Also Like