Shopify Ecosystem

24 stats that show why you should care about subscriber LTV


Knowing what your subscribers’ lifetime value (LTV) is and how to increase it is key to creating a healthy, sustainable, and profitable subscription.

Subscriptions not only provide your customers with the convenience of automatic deliveries, they put earning revenue on autopilot for your store. We compiled some key stats to help you understand why.

A subscription with a low churn rate, low customer acquisition cost, optimized costs of goods sold, and high average revenue per customer will help you operate more efficiently and serve customers better.

Subscription businesses tend to get valued a lot more than tradition buy-one-at-a-time stores. That’s partly because you’re putting earning on autopilot and building long-term relationships with your customers.

The stats below will show you why you should care about LTV and the potential your business can unlock by optimizing it.


If you want to learn more about subscriber LTV, we have a couple of free valuable resources that will help you find the right path.

The first is a calculator that can give you an idea of where you’re at right now.

Check your subscription business health with our LTV calculator

From there, you can use our handy free ebook to understand the factors that influence LTV and actions you can take to move the needle on each one in a way that’s effective for your business.

Download our ebook: Subscriptions LTV 4 Keys to Increasing the Lifetime Value of Customers

We hope these resources help you get a better grasp on subscriber lifetime value and how it can help you create a better experience for your customers and a more profitable business.

Infographic sources:

This article originally appeared in the Bold Commerce blog and has been published here with permission.

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