28 Browse Abandonment Subject Lines To Get Customers Coming Back


If you’re reading this post, you’re probably considering or currently implementing a browse abandonment email automation. We approve! Browse abandonment emails are the best way to remind customers who didn’t make a purchase of the products they were eyeing.

You can hit the perfect balance of a helpful and non-intrusive browse abandonment email with just a little bit of work. Here are 28 browse abandonment subject lines that range from cheeky and clever, to more straightforward discount offers:


If you’re creating a multiple-step browse abandonment email automation, using a simple subject line for your first email is a great place to start.

  • Did you see something you liked?
  • Recommended just for you
  • Eyeing something?
  • Did this catch your eye?
  • This would look great in your closet
  • Don’t forget about us
  • Take another look


Personalized subject lines are, on average, 26% more likely to be opened, 14% more likely to be clicked, and 10% more likely to lead to a conversion – can’t argue with that!

  • [First Name], did you see something you liked?
  • Hey [First Name], you have great taste!
  • [First Name], we love your style
  • Your [Product Name] is waiting!
  • Don’t miss out on [Product Name]
  • We love [Product Name] too
  • This [Product Name] Is for You


Adding some playfulness to your browse abandonment subject line can help minimize any creepiness factor.

  • Were you checking us out?
  • We saw you checking us out
  • We must say, you have good taste
  • Have your eye on something?
  • We think we have what you’re looking for
  • We think this would look great on you
  • We support this wardrobe addition


A great way to get customers to welcome browse abandonment emails is by offering free shipping or a discount, especially if you’re worried about them finding these emails obtrusive.

  • Come back for 15% off
  • Would $15 off change your mind?
  • 15% off, just for you
  • Everything you’re looking for, plus free shipping
  • Free shipping! Take the plunge
  • 15% to help you make up your mind
  • Take another look for $10 off

Wrap Up

Don’t be afraid to have some fun with browse abandonment email subject lines! With email automation becoming a staple for top brands, customers are becoming accustomed to receiving them, and more importantly, happy to engage with them.

If you have any hesitations around feeling intrusive, try one-step email automation, test it for a week, and see what the response is like. Then keep checking in and iterating to create a high-converting browse abandonment email.

This article was originally published by our friends at

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain his competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.